Strategic Intent free essay sample

Traditional competitor’s analysis is far too outdated in order to measure the continuously changing global market and develop organizations sustainable strategic intent (Hamelamp; Prahalad 1989). The organizations inside and outside scope of constantly changing global market have developed dramatic impact to the organizations, causing difficult to develop sustainable competitive advantages. Thus the organizations have to widen their vision to all possible competitors in order to incorporate and develop competitive advantages leading the firm’s success. By firms continuously reviewing and comprehending competitor’s strategic intent and their SWOTs analysis gives strong vision to changing global market and ideal to where the firms should be leading to Curtis et al (2006). This will result in firms developing sustainable competitive advantages in continuously changing global market. Furthermore by understanding competitor’s internal strength and weakness, by overpowering them contributes to firms broadening their view of future global market place and understanding there strategic intent can turn into firm’s development of their own sustainable strategic intent and competitive advantages (Grant 2003). As a result acquisition of the broad view of all the possible potential competitors and global market, by comprehending and studying competitors SWOTs and strategic intent allows success in firms in global market through gaining sustainable competitive advantages Grant (2003). However, if the firm’s vision of the changing global market place and competitors is narrow it may causes firms to be defeated their opportunities in gaining competitive advantages in global market place and also their current market position (Chandrapeakaikul 2008). Firms’ having narrow vision prevents them to comprehend the changing global market and visualize the future global market place, which leads to firms fail achieving sustainable strategic intent and success. As global leading organization it’s clear that they have strong measureable and sustainable strategic intent allowing them to create sustainable competitive advantages in the global market (Hamelamp; Prahalad 1989). Thus in order for firms to gain sustainable strategic intent it requires them to have extraordinary communication, which allows individuals in the firms to increase their devotion and dedications to the process of the firms objective. Furthermore it allows amongst the firm’s members allows in increasing effectiveness and efficiency, which leads to firm’s success. Within the firms high-level leader has significant role in developing and continuously improving communication between individual members of the firm. It is emphasized by Lreland and Hitt (1999) that having effective strategic plan in communicating and organizing firms members formed by the high level leader results firms competitive advantages creating synergy influences and improves strategic decisions. In addition, it also provides basis for coordinating decentralized decision-making that brings strong standard position in global market to the firms. Strategic planning can develop the environment of the organization that might create focusing on improving individual members ability to approach personal’s best goal if this condition satisfied sum of individuals efficient tigers considerable results of value in organization which is beyond individuals pure sum (Andersen 2000). However, when the high level leaders sets a goal, which is astronomical or impossible to approach, it causes individuals in the firms to decrease in their moral, motivation, and leads to divergence. This triggers firms to misplace control of the human resources causing problematic in predicting or finding the strategic of all potential competitors in the global market. Also it is indicated by Lines (2004) that if the values and the goals are not been reflected or been achieved firms are expected to decrease in their ability and capability. It can be seen that successful and leading firms have well developed management structure that tends to success in acquisitioning sustainable strategic intend and competitive advantages. Hamel and Prahalad (1989) suggest that by firms utilizing managers and high-leveled managers can take role in figuring out the global market trend and customers in order to approach sustain strategic intent, which allows the firms to have long-term plan that leads to organization success. Furthermore, firms managers should implement total quality management (TQM), which can become their competitive advantages, by providing better quality and service them competitors (Claver et al. 2001). This can benefit by firms achieving strategic process, which allows them to settle a correlation between total quality management and strategic management. Total quality management benefits firms by providing goods and service, which consists of, enhanced quality to customer’s satisfactions. It results in building a sustainable comparative advantage amongst competitors by attracting more customers. Following this process the executive is able better communicate with whole firm members in order to increase co-operation and co-ordination among the firm’s members. As a result, the form of the organization turns from bureaucratic culture to quality-oriented one, which triggers sustainable and long-term competitive advantage and would contribute to successful organization (Claver et al. 2001). In addition TQM also can benefit when it firm faces opportunities, they get various inter-comprehension and are able to predict future long-term plan or forecast in same time. By achieving opportunity which is external factors that organization has no control, it provides them with great change to create sustainable strategic intent and comparative advantages. However when they failed to get motivation to approach the goal, the firm’s aim could be not success to process. This results from incorrect information or inefficient decisions that firms have made in order for them to achieve the goal (French, Kelly amp; Harrison 2004). Also strategic intent mix process could lead to conflicts between the firm’s members when they combined and subsequently processing it together causing inefficiency and failure to survive in the global market.