History of Animation Essay

The zoetrope is a device which creates the image of a moving picture. The earliest elementary zoetrope was created in China around 180 AD by the prolific inventor Ting Huan Made from translucent paper or mica panels, Huan hung the device over a lamp. The rising air turned vanes at the top from which hung the pictures painted on the panels would appear to move if the device is spun at the right speed. Magic Lantern (1600) The magic lantern is the predecessor of the modern day projector. It consisted of a translucent oil painting and a simple lamp. When put together in a darkened room, the image would appear larger on a flat surface. Athanasius Kircher spoke about this originating from China in the 16th century but it was developed in the late 1650’s by Christian Huygens. Some slides for the lanterns contained parts that could be mechanically actuated to present limited movement on the screen. Thaumatrope (1824) A thaumatrope was a simple toy used in the Victorian era. A thaumatrope is a small circular disk or card with two different pictures on each side that was attached to a piece of string or a pair of strings running through the centre. When the string is twirled quickly between the fingers, the two pictures appear to combine into a single image. The thaumatrope demonstrates the Phi phenomenon, the brain’s ability to persistently perceive an image. Its invention is variously credited to Charles Babbage, Peter Roget, or John Ayrton Paris, but Paris is known to have used one to illustrate the Phi phenomenon in 1824 to the Royal College of Physicians. Flip book (1868) The first flip book was patented in 1868 by John Barnes Linnet. Flip books were yet another development that brought us closer to modern animation. Like the Zoetrope, the Flip Book creates the illusion of motion. A set of sequential pictures flipped at a high speed creates this effect. The Mutoscope (1894) is basically a flip book in a box with a crank handle to flip the pages. Praxinoscope (1877) The Praxinoscope, invented by French scientist Charles-Émile Reynaud, was a more sophisticated version of the zoetrope. It used the same basic mechanism of a strip of images placed on the inside of a spinning cylinder, but instead of viewing it through slits, it was viewed in a series of small, stationary mirrors around the inside of the cylinder, so that the animation would stay in place, and provide a clearer image and better quality. Reynaud also developed a larger version of the Praxinoscope that could be projected onto a screen, called the Theater Optique. Information on the Present Traditional Animation Are the oldest and historically the most popular form of animation. In a traditionally-animated cartoon, each frame is drawn by hand. Timing is important for the animators drawing these frames; each frame must match exactly what is going on in the soundtrack at the moment the frame will appear, or else the discrepancy between sound and visual will be distracting to the audience. For example, in high-budget productions, extensive effort is given in making sure a speaking character’s mouth matches in shape the sound that character’s actor is producing as he or she speaks. Feature-length films The first animated feature film was El Apà ³stol, made in 1917 by Quirino Cristiani from Argentina. He also directed two other animated feature films, including 1931’s Peludopolis, the first to use synchronized sound. None of these, however, survive to the present day. The earliest-surviving animated feature, which used colour-tinted scenes, is the silhouette-animated Adventures of Prince Achmed directed by German Lotte Reiniger and French/Hungarian Berthold Bartosch. Walt Disney’s Snow White and the Seven Dwarfs are often considered to be the first animated feature when in fact at least eight were previously released. However, Snow White was the first to become successful and well-known within the English-speaking world and the first to use cell animation. Stop Motion Stop motion is used for many animation productions using physical objects rather than images of people, as with traditional animation. An object will be photographed, moved slightly, and then photographed again. When the pictures are played back in normal speed the object will appear to move by itself. The first example of object manipulation and stop-motion animation was the 1899 short film by Albert E. Smith and J. Stuart Blackton called The Humpty Dumpty Circus. A European stop motion pioneer was Wladyslaw Starewicz who animated The Beautiful Lukanida .The Battle of the Stag Beetles and The Ant and the Grasshopper. CGI animation Computer-generated imagery (CGI) revolutionized animation. The first film done completely in CGI was Toy Story, produced by Pixar. The process of CGI animation is still very tedious and similar in that sense to traditional animation and it still adheres to many of the same principles. A principal difference of CGI Animation compared to traditional animation is that drawing is replaced by 3D modelling, almost like a virtual version of stop-motion, though a form of animation that combines the two worlds can be considered to be computer aided animation but on 2D computer drawing (which can be considered close to traditional drawing and sometimes based on it). Cell-shaded animation A type of non-photorealistic rendering designed to make computer graphics appear to be hand-drawn. Cell-shading is often used to mimic the style of a comic book or cartoon. It is a somewhat recent addition to computer graphics, most commonly turning up in console video games. Though the end result of cell-shading has a very simplistic feel like that of hand-drawn animation, the process is complex. The name comes from the clear sheets of acetate, called cells, which are painted on for use in traditional 2D animation. It may be considered a 2.5D form of animation. True real-time cell-shading was first introduced in 2000 by Sega’s Jet Set Radio for their Dreamcast console. Besides video games, a number of anime have also used this style of animation, such as Freedom Project in 2006. CGI Animated humans Most CGI created films are based on animal characters, monsters, machines or cartoon-like humans. Animation studios are now trying to develop ways of creating realistic-looking humans. Films that have attempted this include Final Fantasy: The Spirits Within in 2001, Final Fantasy: Advent Children in 2005, The Polar Express in 2004, Beowulf in 2007 and Resident Evil: Degeneration in 2009. However, due to the complexity of human body functions, emotions and interactions, this method of animation is rarely used. The more realistic a CG character becomes, the more difficult it is to create the nuances and details of a living person. The creation of hair and clothing that move convincingly with the animated human character is another area of difficulty. The Incredibles and Up both have humans as protagonists, while films like Avatar combine animation with live action to create humanoid creatures.

Tripadvisor

1. Why do consumers write reviews? Most users were pleased with their hotel or travel experience, so they wanted to share them to others. On the contrary, some write review because they aren’t satisfied with hotel’s service or facilities and feel disappointed. A few want to have a conversation or take it as a shortcut to reach management. In summary, consumers write reviews because they feel that it is useful to get advice from the website and want to exchange useful information and experience with others. 2. Why is Tripadvisor appealing to consumers?Tripadvisor displays detailed ,rich and relevant data for use by consumers in their travel planning. Tripadvisor can guarantee authenticity by examining all data entered to insure that no fraud data. A sophisticated algorithm is used to calculate the ranking taking into consideration the quantity, quality ,age of reviews and external data . So it provides unbiased information which win the trust of consumers. Potential cons umer can use this vast pool of data to help evaluate alternatives during the consumer decision making process.This â€Å"world of mouth† information is perceived as being more vivid, easier to use and more trustworthy than marketer-provided information. 3. How would you measure how â€Å"engaged† people are with Tripadvisor? Can you suggest some â€Å"actionable† metrics that Tripadvisor might be using in how it interacts with its user base? There are several measures can evaluate how people â€Å"engaged†: * Registration date * Log-in frequency * Numbers of reviews ,photos or videos posted * Update frequency of reviews, photos or videos. How long people remain activity status * Ranking of reviews or photos * Interactive with others on the forums * Average days each user spend on TA * Average time each user spend every log-in. 4. What do hotel owners and property managers feel about Tripadvisor? How does Tripadvisor manage to create the balance between co nsumers and hotel managers? 5. How does Tripadvisor monetize its UGC? How does it differ from many of the other UGC sites on the Internet (pick a few for comparison)? Tripadvisor use three main sources to monetize its UGC: Text links take users to hotels which could charge to TA on a cost-per-click basis. Once user click into the hotel link,the hotel should pay TA from $0. 25 to $1. * Display advertising on the basis of cost-per-thousand impression. That is showing advertising for thousand time then charge once. * â€Å"Business listing† service business owner to promote their TA listing by adding contact information or discount to consumer via coupons. There are many UGC website, some have the same profit model, some have different profit model.Take â€Å"secondlife † as example, its main business are virtual  community and games,its profib model are rental of virtual land, membership fee, Exchange fee of virtual goods. ect. One Chinese SNS website named â€Å"Kaix in†,its profit model are advertising,virtual money to buy game tools. 6. Why has Tripadvisor been so successful in hotel reviews? Why is it not known for restaurants even though it has user reviews on over half-a-million restaurants? 7. Can Tripadvisor replicate its success in China, vacation rentals and flights?If so, how would you prioritize them? So far, it is hard to say whether it is success in China or not. It has several challenges and competition is serious. * China is a huge potential market , but currently there are relatively small portion of population travel frequently, and most travel place are in China. International background is not the unique advantage. * Small portion people will choose online travel booking , most of them will rely on travel agency especially when they are going to travel abroad.When they travel in China,they are prefer to call the hotel for booking rather than online. As we know ,large amount of user are basis of UGC website. Without it, i t is hard to make profit. * There are more than 5 strong local competitors such as â€Å"qyer†,†mafengwo†in China market. These local competitors have the same business model with Tripadvisor but are more familiar with Chinese markets and Chinese travel habits So far ,these UGC travel website are all in the stage of attracting user to visit website and

Hume and his contemporaries Essay

Live art performances, marked by an overture of spirituality, consciousness, physical introductions to pain, drawn further on to include specific rituals, symbolisms, varied states of emotions brought by self-inflicted hurt and eventually, culminating in a wild display of frenzy and shocking images, are less likely to please the uninitiated audience than it will provoke a sense of awe and wonderment among performance art critics. In a similar situation, Marina Abramovic’s attempts to upend the static discourses of physicality, mental states of mind and art that pervade current Western hegemony, understandably, can only be regarded in the extremes by people steeped firmly into formal traditions. Either her method of performance will elevate its spectators to a heightened degree of appreciation, therefore merit a thunderous welcome to a novel brand, sui generis, of art of our time at the end of each scene; or her gruesome didactics on the body’s threshold for pain, simply fails to pass muster. Her performance practice, a risk more than anything else, certainly inspire debates on whether or not to set moral, perhaps even social limits to art in order to determine, in precise and concrete terms, at which point creativity and imaginative art themes and performances become either delightful to the senses or noxious to the sensitivities of the general public. The idea of drawing the line along and between different shades of extremes, although already evinced clearly in the works of Marina Abramovic, seems to fit the consensus on the idea of censuring the bold and burlesque, stripping it off its material enunciation and expression to mitigate the horror and revulsion inherent in the exposition, or in the worst case, totally ignore it until the novel yet misunderstood facade fades from inattention. However, thanks mainly to Marina Abramovic’s unwavering desire to reach her audience, despite the sometimes hostile reception during her performances itself, in ways that continually push the envelope of spectator tolerance, did she carry her work from the esoteric art circles to mainstream. To wit, in one of her collaborative performances with Ulay, entitled Incision (1978), while purposively eliciting reaction, probably direct participation, from their audience, one of the spectators primed the climactic resonance of the work by jumping into the stage to kick Marina Abramovic as she was lying prostate right in the middle of the act. In her biographical work, she writes that although she expected the attack to happen any moment during the performance, she did not realize the immediacy and steeled resolution of that man who assailed her (Abramovic, 1998). Photographs of the show caught the man with a leg lifted, jumping into the air. â€Å"The next photograph shows Abramovic lying on the floor, and the man seems to be landing from a kicking action [†¦] the audience’s interrogation manifested in a spontaneous physical attack (Tang, 2005). Ethical and moral questions, as well as aesthetic controversies have been discussed quite animatedly as early as the 18th century. Philosophers, like David Hume, have started to addressed the tough issues about morality, art and taste—the chief concerns that pervaded his era. Cynthia Freeland, introducing the notions of Taste and Beauty, in a book about defining the slippery strands of art, writes that Hume and his contemporaries â€Å"would not have approved of blasphemy, immorality, sex, or the use of body fluids as appropriate in art† (Freeland 2001). As a caveat to this general statement, it must be understood that even though 18th century consciousness all the way up to the present have not been too open in giving cognizance to art that smack of Marina Abramovic’s own brand of carnal art expressions, there are already extant cultural and social systems which places importance into shamanistic and ritualistic gestures. Among art critics and historians, some pursue a theory of art as ritual: â€Å"ordinary objects or acts acquire symbolic significance through incorporation into a shared belief system† (Freeland, 2001). In the same vein, Freeland further digs deep in history to provide evidence in varied cultural rituals that depict blood and physical pain. She avers that â€Å"when a Mayan king shed blood before the multitude in Palenque by piercing his own penis and drawing a thin reed through it three times, he exhibited his shamanistic ability to contact the land of the undead† (2001). Other modern artists try to recreate a similar sense of art as ritual, just as much as Marina Abramovic has had for the last three decades. Diamanda Galas, for instance, â€Å"fuses operatic wizardry, light shows and glistening blood in her Plague Mass† (2001), supposedly to exorcise pain in the era of Aids. Herman Nitsch, Viennese founder of the Orgies Mystery Theater, promises â€Å"catharsis through a combination of music, painting, wine-pressing, and ceremonial pouring of animal blood and entrails† (Nitsch, n. d. in Freeland, 2001). As it turns out, these very rituals are ingrained in Western traditions. Illuminating examples of which are the amount of blood depicted in European’s, and verily much of the cultures in the modern world today, two main belief discourses: that of the Judeo-Christian and the Greco-Roman. By taking a cursory review of religious and classical texts of Western traditions, we are able to immediately uncover a plenitude of blood representations and ritualistic sacrifices. In the Old Testament, Yahweh is seen to require â€Å"sacrifices as parts of His covenant with the Hebrews† (Freeland, 2001). Similarly, Agamemnon â€Å"faced a divine command to slit the throat of his own child [†¦] the blood of Jesus is so sacred that it is symbolically drunk to this day by believing Christians as promising redemption and eternal life† (2001). Such myths and religious stories are rather germane to Western art. We read of Homeric heroes wining the favors of their gods and goddesses by sacrificing animals. Likewise, the tragedies of Lucan and Seneca â€Å"piled up more body parts than Freddy Krueger in A Nightmare on Elm Sreet† (2001). Not surprisingly, likewise, Renaissance paintings are never without a hint of blood draped at the canvassed in hard red-acrylic paint whilst Shakespeare’s tragedies typically concluded with swordplay and stabbings. The preceding examples of ritualistic performances which involves blood and sacrifices, death and disease, murder and trials, are very instructive with regards to our penchant for the macabre and the dreadful. It is in these premises that Marina Abramovic draws much of her inspiration to create an art, pro forma, that bespeak of our capacity to endure scenes of gore and violence—if only on a less exacerbated state. Her performance, for the most part, certainly places importance on the symbolic values of ceremonies, gestures and artifacts. Albeit appearing random and spontaneous, her methods establish a logical connection between her consciousness while performing and her body’s means of coping with the strength of self-infliction. In the nascent days of her art, she has performed controversial after controversial explorations into the limitations of the mind and the body. Rhythm 10, in 1973, was the first in a series of abject surrender to the inevitability of suffering. Alone in the stage, she prepared a set of knives to be used as piercing objects in a risky game of Russian hand roulette. Without signs of hesitation, she proceeded to stab the spaces between her fingers in a rough yet determined fashion. Each time she made the mistake of cutting her flesh; she dropped the knife and took out another one to repeat the process all over again until she made use of all ten knives (Abramovic, 1998). The following year, in the performance entitled Rhythm 5, she sought to re-evoke the energy of extreme body pain by constructing a huge star soused with combustible petroleum liquid. At the onset, the structure as lit to flames, and while she was standing right outside the contraption, she religiously clipped her fingernails, cut her hair and them inside the burning star. The denouement of the program was when she danced around and then flew across the flames into the center of the burning star. Serious and life-threatening complications ensued when the smoke that engulfed her from inside asphyxiated her to the point that she no longer had control of her actions. The medical team and the audience, who were all there to watch, started to suspect that something was terribly amiss. Fortunately, the quick responses from the stand-by technicians saved her from an untimely death caused by severe smoke inhalation (Abramovic, 1998). In the same year and the years that followed, Marina Abramovic designed similar art experiments that were meant to test the limits of herself and her body, and later the audience and their tolerance for vicarious agony through her body. Rhythm 2 and Rhythm 0, were performed with the hopes of proving that the consciousness can go beyond the rubric of psychological triggers in mind. The sole aim of both was to uproot the inherited tendencies of the mind to reel from stark images and provocative gestures. She sought to cultivate in the audience a sense of indifference in order that one may reach a virtual catharsis what with all the sharp and strong representations between the body and suffering. For artists like Marina Abramovic, it is clear to them that what they are performing, and while in the act of performing, there is a higher purpose that they wish to achieve regardless of the methods by which these are made possible. They have a firm understanding and appreciation for every act and gesture that they make. None of such are done without rhyme and reason. For artists like Marina Abramovic, everything that happens during any performance, in spite of the harsh opinions of critic that meet them right afterwards, makes a lot of sense. However, audiences who see and react to these artists do not enter, much less share the beliefs and values, or with prior knowledge of what will transpire, with that of the artist. When asked about the origins of her creativity and ideas for her art performance, Marina Abramovic happily recalls her childhood memories with her parents. As if to show indeed that her style was a result of previous life experiences that may be susceptible to a psychoanalytical reading, she narrates: â€Å"A long time ago I made a piece called Art Must Be Beautiful, Artist Must Be Beautiful. At that time, I thought that art should be disturbing rather than beautiful. [†¦]My life is full of such contradictions. [†¦] My father and mother are divorced. As an adult, I recently wanted to go back to help them because of the war. With the embargo, there is nothing in the stores. [†¦] I called my father to ask him what he needs, and he dictates a long list – antibiotics, bandages, penicillin, toilet paper, coffee, sugar, powdered milk, all these basic things for survival. Then I call my mother and ask what she needs. She says, â€Å"I need Chanel lipstick, Absolute Red, Number 345, and hair spray. † I am between these two. † (Abramovic, 2005) Most modern art, in this case, within the context of theatre, videos and live performances, fail to provide ample background reinforcement against the dominant traditions and systems of belief. What invariably happens is that the audiences will remain ignorant to, consequently, unappreciative of the complexities and undertones of the supposedly artful, meaningful and profound gestures. The audience, instead of sharing that same degree of catharsis, sacrifice and initiation, will shy away. They themselves are alienated from the performance so much that they are brought far afield the community, forcing them to abandon the art because of pure shock and horror, largely as a result of their ineligibility to feel as the artists do (Freeland, 2001). Damien Hirst, the ‘Britpack’ artist who sparked controversy in the 1990s with his motley display of macabre high-tech exhibits of â€Å"dead sharks, sliced cows, or lambs in glasses of formaldehyde, [†¦] has parlayed his notoriety into success with his popular Pharmacy restaurant in London† (Freeland, 2001). By no means, therefore, are the works that revolve around symbolisms, spirituality, humanity and fatalism seldom reflects the nature of most of our ritualistic traditions. Symbols of pain and suffering that are central to many religions, cultural systems, political and social units, may come off to the lay person as undesirable and may even cause the same panic as had the man in Marina Abramovic’s performance. Art performance that utilizes imageries that hint at violence, torture and distress, when it is performed in the public who has no inkling of its context, meaning and history are in danger of misconstruing art for capricious display of filth and tripe. As with all in theatre, the performer must work â€Å"against mutual projection between audience and performer†, the identification in which â€Å"[we] believe so readily in the other as the keeper of our treasure and our disease† (Tang, 2004). Valie Export, a similarly omnipresent and provocative figure in the world of art performance, shares the same problems of audience interaction, although not as much as Marina Abramovic. Beside art performance, her repertoire includes film, text, painting and photography to name a few. These avenues of artistic expression gravitate towards her criticisms for feminism and gender. A staunch activist and a progressive performer, she has oftentimes been called a woman living an anachronistic life. This is due to her revolutionary ways to present her ideas that even her colleagues, who without proper notice of her intentions to perform, usually end up dismissing her as too fanciful and idealistic. Her works on ‘Asemie or the Inability of Expressing Oneself Through Facial Expressions’ (1973) and ‘Touch Cinema’ (1968) garnered both fame and distress. Chief of the reasons that contributed to an admixture of reception from the critics and audience is the fact that her ideas do not create strong meaningful associations that the people can readily identify with. Humor and parody may be part and parcel of her work as a performer, but these effects are not what she contemplated to be so. Indeed, while she wanted to catch the attention of her spectators, her ultimate goal is to instruct them of the subtle messages regarding feminism, modernism and ritual art. Export, along with the controversial artists at the turn of the 21st century, became (in-)famous in the recent decades because of her startling presentations of objects and her body (Mueller, 2004). Of her earlier works, ‘Aktionshose: Genitalpanik’ or ‘Action Pants: Genitals in Panic’ (1968), Export engaged the audience, piquing their imagination and belief, with a series of photographs, simultaneously permitting them to engage her as the tangible representations of the images presented in the collage. In an art theater in Munich, dressed to the nines, with the crotch cut out of her pants, Valie Export threaded each row person-to-person, showed her outfit thereby giving the film-viewing public with a palpably visual representation with a real female body. In doing so Export tackled the pornographic reduction of women in static representations just when ideas of feminism and gender were starting to develop during that time. Her message is commensurate to a direct, unapologetic, political affront to the abstract objectification of the female body as a fetish. She moved an aesthetic gesture beyond the representational context of the safe boundaries of art into an actual encounter with a public. Export effectively brought to the fore the various dimension of simple, albeit arresting, bodily gestures â€Å"both to produce and to represent action [. . . ] by stressing the moment and the process of its own production† (Stiles, n. d. ). Export repudiated the representational static sign and discharged an interventionist act by revealing her yonic-self to the public vis-a-vis the photos on the display. Art performance, in the recent decades since its entrance in the mainstream, has, and is continuing to encompass a wide field of human proclivities which spans across a whole, comprehensive range of emotions, symbols and design. Although traditional views on aesthetics and taste still influence much of the productions in the art, more and more innovative, socially-informed, stunningly beautiful works of art performance are being (re-)invented and (re-)discovered every time. It doesn’t matter whether these newly created art forms subscribe to tradition or to the taste of the general public. What matters most is the never-ending quest to plumb the full extent of our humanity as individuals and as a community. Art performance is yet to supplant, at least equal the popularity of video-films, cinema, photography and painting in terms of the instances that these are demanded by the public. But with the works of Marina Abramovic, Ulay, Damien Hirst, Valie Export et al and their boundless passion to break the mold and stun the public to enlightenment, art performance can be considered as a significant cornucopia of art studies and of artistic expression. A number of critics do give favorable comments to Marina Abramovic’s performances and ingenuity, Valie Export’s live photography sessions, Hirst’s â€Å"gleaming vitrines with suspended animals inside† (Freeland, 2001). However, it must be noted that even if the critics find them beautiful and artful still its startling content warrants full attention; nothing short of shallow and pedantic in all respects of praise and criticism. Freeland writes, perhaps disinterestedness has some small and specific role in approaching difficult art by enabling us to try harder to look at and understand something that seems very repugnant to the senses (2001). The work’s content and the artist performing are just as crucial as the theories that surround art performance. It is not so much as merely an arbitrary act done through the caprice of a strange art performer. It is instead, a manifestation of our natural tendencies, our history, our sense of taste and what is beautiful, our entire spirituality and lastly, our consciousness set against the body as a tool to perceive reality. Art performance as practiced by these artists is a celebration of the body and of our community. An excellent performance and performer do more than take the audience to elevated heights, but also give them a sense of being truly and undeniably alive. And such, makes all the difference. References Abramovic, M. (2005). Marina Abramovic: the biography of biographies. New York & London: Charta Publishers. Abramovic, M. (1998). Artist body: performances 1969-1998. New York & London: Charta Publishers. Freeland, C. (2001). But is it art? : blood and beauty. New York: Oxford University Press, Inc. Mueller, R. (1994). Valie Export: fragments of imagination. Bloomington and Indianapolis: Indiana University Press. Stiles, C. (n. d. ). Aktionshose: genitalpanik (action pants: genital in panic). Retrieved January 15 2008, The Galleries at Moore database. Tang, A. (2005). Gazing at horror: body performance in the wake of mass social trauma. (Masters of Arts program, Rhodes University 2005). .

Public Health Essay Example | Topics and Well Written Essays - 2000 words

Public Health - Essay Example In any society, a situation becomes more of a ‘Nada’ and less of a ‘hurrah’, if ubiquitously you look and people are putting on microbes in the air and interspersing globules of germs in your face. It does not sound enjoyable at all, does it? Of course not now! Why would anything put up the shutters to being a bacteria hub or the public polluter and slayer sound pleasant? But do we really care? The response might be full of enthusiastic affirmatives but the truth is the condition of the public health sector is becoming worse day after day. People are getting grimy, they are fetching diseases and in the worst case scenario, they are ‘dying’. Why all of this? The answer to this hoisted ambiguity refers to many causes out of which ‘unawareness’ tops the list. Nadin (1998) verifies this point by saying â€Å"The end of literacy - ­Ã‚ ­Ã‚ ­ a chasm between a not-so-distant yesterday and the exciting, though confusing, tomorrow  œ is probably more difficult to understand than to live with† (3). Therefore, shall the former expression be phrased as ‘Should we really care?’ Yes! Is what we say and as soon as the answer is provided we confront another important question, which is ‘What is a health problem?’ The definition and clarification of what a health problem is can be validated by the definition â€Å"It is a condition in which an individual’s body is not able to execute by and large. A health problem might even cause throbbing in an individual’s body.† Therefore health problems can be considered such a part of a society which can lead a society towards havoc. All the institutions of a society are affected by health problems i.e. political, economic, educational and religious institutions. Hence, when a single individual is affected, the entire society is too. As Lucas, Makrides and Ziegler (2010) have explained â€Å"While we may be interested in the consequences of growth, the literature mostly provides information about size† (73) In

E-commerce Web site evaluation Essay Example | Topics and Well Written Essays - 1500 words

E-commerce Web site evaluation - Essay Example The words car and audio do not figure independently within the meta tags for keywords. This site would hardly be picked up by search engines if someone is looking for something as specific as ‘car audio systems in Lancashire’. Google did not. At least not in the first three pages of the search results. The basic point is that the homepage fails to convey instantaneously what it is all about, a major lapse in presentation. Not a good first impression. But let us take things one at a time, and try to evaluate the website from the perspective of the most important features that any worthwhile e-Commerce website should possess. The concept of usability, which is concerned with making software systems easy to learn and easy to use, has recently gained increased attention with the development and wide diffusion of end-user interactive software applications (Dray 1995, p. 18). Navigation, hyperlink positioning, clear demarcation of advertisement area from content area, use of colour codes and continuity in design are some of aspects on which the usability of a website depends. The website under evaluation does not distinguish in anyway between hypertext and ordinary text. Though underlining of the hyperlinks is not necessary as they are placed in the conventional left hand navigation bar, the font and colour of the hyperlinks are exactly the same as other text used in the site resulting in the impression that the address of the firm are also hyperlinks. There is also no difference between visited and unvisited links. This goes against the basics of website navigability: The way the website displays its products looks very much like the advertisements or company logo that it carries. Advertisement area and content areas are not demarcated. The danger in this case lies in how users tend to scan web pages: ‘Most famously, users exhibit incredibly powerful "banner blindness." Eye-tracking studies have recorded microseconds-long

Publicly traded corporation Assignment Example | Topics and Well Written Essays - 2000 words

Publicly traded corporation - Assignment Example By doing so, when customers go for shopping, they get quality products and quality assistance from the attendants thereby making the customers feel delighted and satisfied (Karen, 2001). With this vision, Woolworth ensures that the customers make repeat sales. The organizations vision is â€Å"to continue to drive its retail business, bring to customers greater convenience, quality, lower prices and better value, range, freshness and service.† The whole reason for an organization to have a vision is to remain relevant in the industry and to ensure its sustainability in the future. With this vision, Woolworth has embarked on industry and market research in order to ensure its survival in the industry. Its survival depends on the growth of the company, the growth of its employees, satisfaction of its customer base, quality and durable products, affordable and competitive prices, innovation, creativity and better customer service. (Comyns, 2000). The stakeholders also have an imp act on the success of any organization. Stakeholders are people who have interests in an organization. Stake holders in an organization include investors, shareholders, staff suppliers, customers, governing bodies and suppliers, business partners, trade associations and the community that surrounds the organization. All these stakeholders have to be satisfied by the company, thus Woolworth as an organization with stakeholders has to work hard towards the satisfaction of its stakeholders, and when they are satisfied, it means that the business is successful. Stakeholders play an important role in the success of the company, thus Woolworth aims at appreciating the importance of the stakeholders in the organization. Apart from this, the organization involves the stakeholders in the development, implementation and managing of business goals and objectives. Woolworth also informs the stake holders of culture associated with the company. Furthermore, Woolworth ensures a good relationship with the stake holders to avoid any disruption of the business. When a section of the stakeholders demand a resource, the company plans for the particular resource, ensures the particular stake holder is satisfied and that the business continues with its smooth operation. Woolworth also ensures flow of communication between the company and the stakeholders at all times when something happens. Lastly, Woolworth arranges for community development projects, medical camps and educational sessions for the stakeholders (Anderson, 2005). All these are done to satisfy the stakeholders as they are important to the success of the company. Five forces of competition to determine how they impact the company Rivalry in the industry Woolworth faces competition from four major competitors namely Sears, Wal-Mart, Kmart and Kholac Corporation. These are the main players in the industry each with a large customer base. Since these five companies are the main players, the industry has been slow in gro wth because the market has been dominated by these retail giants. Woolworth has to compete with these other equally successful organizations. It therefore has to up its game in terms of employee satisfaction and motivation, customer delight and satisfaction and innovation (Institution, 2011). Woolworth has to ensure that the products it holds in its shelves

Heathrow Airport Project Evaluation Essay Example | Topics and Well Written Essays - 1750 words

Heathrow Airport Project Evaluation - Essay Example This meant some of the Star Alliance airlines having their operations at terminal 2 and 3 would have to move to terminal 1. Completion of this project on time would enable Heathrow Airport, which currently caters for 90 airlines, to rise up to more than 180 airlines worldwide. Though completing the project on the laid timeline was one of the most important things, there were other factors that had to be considered, including the safety and health issues (BAA, 2012). This was important because the terminal was to be used by passengers, and their needs came first. All factors had to be considered so as to maintain the reputation of BAA to the stakeholders , the public, and the media. The passage of terminal 1 may lead to delays which could cause not only significant penalties but also loss of other clients. A project manager, David Buisson, was chosen to manage the project as he was a certified project manager who also had more than 13 years of working experience as a manger in various challenging and complex projects (BAA, 2012). Mr. Buisson had worked with teams of professionals from various places around the world, including professionals from industries who were skilled enough to tackle major transport and communication projects. Using the experience developed from many years of experience and meeting different people around the world, Mr. Buisson had the required sufficient knowledge to choose a team that would be able to complete the project in the required timeline. The teams chosen would be required to collaborate and make the success of the project the most important thing they do. They should also remember the safety of the project as it is supposed to serve millions of people and for decades of years to come. Planning Approaches Planning and survey are a continuous process wh ich may take time before being implemented. There are three proven planning approaches for projects which include top-down execution and responsibility; top-down policy and bottom-up planning and execution; and bottom-up execution and responsibility (Kerzner, 2000). The top down execution and responsibility is the department responsible for coordinating and planning of procedures and policies. The management in this approach is centralized as it involves a few people making decisions for the rest of the team (Cooke-Davies, 2000). In this case, the stakeholders are informed of the proceedings of the project and they make the decisions of whether the project would still be done or not. They decide whether the request for time extensions would be necessary, whether additional resources would make any changes to the project and they make conclusions without consulting the teams doing the project. This approach has its disadvantages as various departments may not get the special attentio n required to complete the project on time. Different teams may also not understand how they should relate to each other while trying to complete the project. The other approach is the bottom-up execution and responsibility which encourages each department to develop or come up with their ideas and implement plans without much supervision (Morris, 2004). In this approach, there is a manager in charge of them, but they only report to them in critical circumstances. In our case, the project manager encourages the team members to use the collaborative approach while solving various problems. This approach involves training various people as well as having different parties which can be expensive especially to big projects such as refurbishing Heathrow Airport Terminals. The last planning approach is the top down policy and bottom up planning and execution which have overall planning rules or guidelines which are

Students with Special Needs Assignment Example | Topics and Well Written Essays - 750 words

Students with Special Needs - Assignment Example However, he is capable of understanding speech and language although this capability is not absolutely normal. The disability in speech and language slows down his capability to comprehend sounds and language that he is able to listen (Speech and Language Disorders and Diseases, 2009). I would use visuals and words to meet the needs of the speech and language disabled student. For instance, if I wanted to teach this student what a house was, I would show him the picture of a house with the word "house" written under the picture of the house. I would then proceed to break down the visual of the house to its various components such as the door, windows, walls, floor, etc. each with the respective words under them and show these visuals to the student until he has thoroughly understood them. The speech and language disabled student will have some problems in understanding what he is being taught with pictures and words. However, he will soon master the art of identifying the house with the word "house" beneath the picture. Although, he is speech and language disabled, he is not completely deaf and dumb. He is capable of producing sounds. He is also capable of recognizing the outlines in the pictures being shown to him. The speech and language disabled student will have problem with different languages. ... However, he will soon master the art of identifying the house with the word "house" beneath the picture. Although, he is speech and language disabled, he is not completely deaf and dumb. He is capable of producing sounds. He is also capable of recognizing the outlines in the pictures being shown to him. 2a) Identify one additional instructional strategy or student activity from the outline of plans that could be challenging for the student, considering the student's other learning needs The speech and language disabled student will have problem with different languages. For instance, if I show him the picture of the house with the word "house" written below the picture in English, he will soon master the English language as well. However, if I used the words in other languages he may have to be taught all over again. In this case, it will be a challenge like the one experienced by a person learning a new language. 2b) Explain why the strategy or activity you chose could be challenging for the student, based on specific aspects of the student description The strategy or activity chosen could be challenging because there is no guarantee that one strategy could work for all the speech and language disabled students. One strategy could work for one student, but for another student I may have to use another strategy that may be successful only with the second student. For instance, I can use the picture of the house and the word "house" written under it for the first student because it works for him. But another student may not understand English, so I may have to use words of his mother tongue to meet his need. 2c) Describe how you would adapt the strategy or activity you identified to meet the needs of the student I would use words and sounds with which the

IT INFRASTRUCTURE Essay Example | Topics and Well Written Essays - 3000 words - 1

IT INFRASTRUCTURE - Essay Example The services are offered in a multi-specialty manner under one roof and multiple consultants and doctors operate from each specialty to reduce patient queuing time. There is also a modular operating room to minimize Hospital Acquired infections in surgical patients as well as an amazing and completely entertaining children’s zone and child care area attached to the pediatric wing. The hospital offers 24-hour service in selected emergency situations, pharmacy GP and ambulance. As mentioned earlier, the hospital provide a host of services including urology, heart care, child care, weight loss, genecology, minimal access surgery and women wellness programs. These services are highly sensitive and patients sometimes demand to be served by their preferred doctors. The hospital, in the past was overwhelmed by the demand and the lack of scheduling mechanism to distribute patients to available consulting doctors efficiently. This resulted in a lot of inconveniences in terms of waiting time the associated health repercussions. The hospital in leveraging technology decided to introduce a doctor and patient management system known as Inquiry, Booking and Reservation system. This system allow patient to inquire for their preferred consultant doctors and book for an appropriate session guided by the schedule of the doctor. Most of its clients make reservations through direct calls made to the centre. The customer service department receives the calls, book clients an d advice on the best visit schedules according to the physicists calendar of events. In dire scenarios, the hospital allows direct communication between clients and their doctors for better service delivery. Therefore, telephone communication is the de facto medium although other channels such as eMail and texts are employed. The clinic has an implementation of VoIP. However, the system has been associated with some drawbacks. Some of the clients have

The Role of Leader Essay Example | Topics and Well Written Essays - 1750 words

The Role of Leader - Essay Example Leadership even motivates the people to improve their performance related to work and creates a positive change within an organisation. Leadership provides a new way of thinking as well as generate new ideas for effectiveness of the organizations in relation to the attainment of the organisational objectives. Leadership generally aims to bring out the best in people to make them work better and achieve a common goal (The ASPIRA Association, n.d.) In addition, leadership can also be referred as a function of creating a vision in order to obtain the desired objectives of the organisation successfully by guiding the workforce, communicating and even building trust among them and the leader so that they can work better (Oklahoma State University, 2006). The main aim of this paper is to understand different theories of leadership and their application in the organisation. Furthermore this paper will also describe the different role and style of leaders. Theories of Leadership The role of every leader is different from one another. Leaders are often observed to develop their own style of leadership and follow different leadership theories according to the requirement of the situation that they need to face in their organisations. In this regards, various theoretical frameworks or theories have been developed which explains some of the major leadership traits possessed by leaders. A few of the theories are Great man theory, Trait theory, Contingency theory, Transformational theory, Behavioural theory, and Transactional theory. According to great man theory, it is believed the people are born to lead. Leaders develop their own leadership qualities. This theory includes the members of high personality, industrial heads. On the other hand, trait theory is quite similar to the great man theory. The theory emphasizes on physical traits, tasks assigned to the leader, and social as well as personal ability of the leader among others in order to explain the leadership style. However, the contingency theory is more progressive. As per the contingency theory, leadership style should be consistent with the situation faced by the organisation to achieve the goals and objectives. In transformational theory the leaders are often observed to build a trust amid the organisational participants, motivate and engage with subordinates to increase the morality of the followers as well as the leader. The leaders also help the followers to develop their potentials and satisfy their needs with the aim to attain the desired organisational goal (Transformational Leadership, 2010). In the similar context, behavioural theory attempts to highlight the effectiveness of a leader. The behavioural theory mainly focuses on the perceptions, actions, and activities of an individual while performing any task, based on previous experience. This theory is a type of mental understanding which facilitates the actions of an entity. This theory also helps an individual or leader to take accurate decisions, which would be beneficial in accomplishing the assigned duties. It measures the confidence level and loyalty of the leader that how well they can lead and execute strategies into actions. In this theory it is believed that one has to learn effective leadership as human beings are not born with the required qualities of a good leader and thus need to develop the leadership qualit

Letter of complaint Essay Example | Topics and Well Written Essays - 500 words

Letter of complaint - Essay Example However, our bungalow was a five-minute walk from the beach and located between a car park and a disco that was open every night until 3 a.m. When we requested a change of bungalow, Mr Kitching was offhand and unwilling to try to find a solution. These problems detracted significantly from our enjoyment of the holiday as it was necessary to spend the first day having the room put into a habitable condition, while for the rest of our stay we had very little sleep at night. I would appreciate it if you look into this matter.as soon as possible with a view to refunding my money in full. When we arrived, the accommodation had not been cleaned, the air conditioning was not working and there was no running water in the bathroom. (3) Although, these problems were immediately pointed out to your representative, Mr Kitching, it took nearly a day to restore the running water supply and it was another three days before the air conditioning was repaired. Secondly, your brochure clearly states that all bungalows have a sea view and are situated in pleasant, surroundings. However, our bungalow was a five-minute walk from the beach and located between a car park and a disco that was open every night until 3 a.m. When we requested a change of bungalow, Mr Kitching was offhand and unwilling to try to find a solution. These problems detracted significantly from our enjoyment of the holiday as it was necessary to spend the first day having the room put into a habitable condition, while for the remainder of our stay we had very little sleep at night. I am writing to complain about the poor accommodation services you rendered to me when I visited your hotel with my fiancà © on 31st January 2014 for a buffet. Firstly, the room was poorly lighten and it was deem in the rooms. This made it hard for us to see the room and our belongings. Secondly, there was no soap in the showers and bed sheets were dirty. Even

Theories of Ageing Essay Example for Free

Theories of Ageing Essay Major theories of ageing in relation to the development of an individual As an individual grows older they get more withdrawn from the rest of society. The society actually rejects older people from a lot of activities. It is part of growing older and it is a way of distancing yourself from people before you die. Therefore the two major theories examine what causes an individual to distance themselves from this the rest of the people. The social disengagement theory basically examines the development of an individual and how it influences their development as they grow older. The activity theory of ageing examines how an individual continues to be attached to their normal routine of life. The two theories suggest two different things which two different individuals might have an impact on. The social disengagement theory would affect the personality of an individual because they are disengaging from the rest of the society and they become lonelier. Loneliness would impact in their lives because they have no one that pays interest to what they want and what makes them happy. Once the individual isolates themselves from the rest of the society, everybody who was close distances themselves. The social disengagement theory suggests that it is normal for older people to withdraw from the society and it becomes part of their life. This would not be very accurate because it causes the individual to be more stressed. They would be more stressed because they are disengaging from the society and they are getting hold of the fact that they might be dying and nobody cares about their existence anymore. This would be depressing to the individual and it would be more appropriate that they be active as the time to live would be less and it would be healthier not to be stressed and depressed from being lonely and disengaging from the society. The suggestion of the disengagement theory does not help the individual to feel good about them but it makes them feel that they are being isolated and they are getting hold of the fact of death. The activity theory suggests that an individual continues to feel great about their attitude towards their life. This helps the individual to feel the need to be positive about their life. The activity theory suggests that an individual’s self-esteem is not affected by ageing as long as activities e. g. work are replaced with new activities. The more the individual socialises the more they have an active life and they are happier in their in old age. This does not make the individual feel that they are being left out because they are personally involved in the activities that make them feel happier in their lives. The activity theory has an impact in the development of an individual because the more they are happy at their old age; the more they get the opportunity to spend as much time with close relatives and friends. This is helps majorly in the development because the individual can see that people are there for them and it becomes easier for the individual to come to terms easily to that they might die. The acceptance of their death makes the individual be happier and they want to live their life to the fullest. The theory assumes a positive relationship between activity and life satisfaction. Activity theory reflects the functionalist view that the balance that an individual develops in middle age should be maintained in later years. The theory predicts that older adults that face role loss will substitute former roles with other alternatives. This would help them to continue their daily lives as normal. This would be a huge advantage to the individual than disengaging from the society. This is so because they get to be fit in their physique, that’s if they choose to start having an exercise routine or they may want to take up course because they feel the need to expand their knowledge. If the individual disengages from the society, it becomes difficult for them to engage in any form of activities. The social disengagement theory might be the only option of the individual if they are really terrified of being out. This would also be an option if the service user feels that they are better in that situation when they have no friends and family. Therefore the social disengagement theory would be an option if the service user does not feel good about their self-esteem. The activity theory is best theory because it keeps the elderly person in touch with everything and everyone that is around them. Therefore residential homes should encourage service users to physically and mentally active as it would contribute to their social life in the society.

The delft network in the netherlands

The delft network in the netherlands 1 About the Delft network Delft is a city located in the Netherlands, having a population of 96168. It is spread over an area of 24 sq.km. (Wikipedia 2009a). The Delft University of Technology is the largest technical university in the Netherlands, with over 15,000 students (Wikipedia 2009b). Due to the significant student population, cycling is an important mode of transport. Delft is bound by freeways on all sides, except the southern, which is delimited by a highway. The hierarchy of roads in Delft is freeways, highways, main roads, and local roads. The railway line cuts across the city, running in the north-south direction from the centre of the city. A main road and a highway are the main linkages between the two freeways on the either side of the railway line. 2 Transport Problem in Delft The railway line passing through Delft is a component of one of the principal railway connections in the Netherlands, connecting Rotterdam and The Hague. The existing 2-track railway line is insufficient, and it has been planned to be upgraded to a 4-track line. However, due to lack of space to build another viaduct, and environmental problems caused by the railway line, it has been proposed to rebuild the railway line in a tunnel. 2020 is envisaged to be a typical year while the construction is in operation. Thus, Links 10486, 9873, and 9827 will be blocked for all traffic. Due to the detours which would result due to the blocked links, cyclists and cars would have to deal with increased travel times. It is anticipated that Mercuriusweg/Abtwoudse Pad or the Ruys de Berenbrouckstraat links would be used in lieu of the blocked links (Chen 2009). 3 Description of Current scenario and Alternate Scenarios 3.1 Description of the Current Situation 2003 Zones 1-7 are the external zones, whereas the rest of the zones are considered as the internal zones. The internal zones are the primary areas of concern. It has also been given that in 2003, zones 23, 24, and 25 are still under development and there is no travel demand from and to these zones (Chen 2009). 3.2 Description of the Zero-Alternative Situation 2020 By 2020, zones 24 and 25 will have been completely developed. However, Zone 23 would still not have been developed. Infrastructure has been upgraded accordingly to connect zones 24 and 25 with the rest of the city. Zone 12 remains the highest trip generating and trip attracting internal zone, as does Zone 1 amongst the external zones. 3.3 Description of Future Situation during Construction 2020 Considering the future scenario for the city of Delft in 2020 during the expansion of the rail line from 2-track to 4-track, it shall be assumed that this project will be in progress and 2020 will be a typical year. It has been given that during the expansion, Links 10486, 9873, and 9827 will be blocked (Chen 2009). The trip generation remains the same as for the zero-alternate scenario for 2020. 4 Modelling for Current Situation 2003 4.1 Trip Generation For performing the trip generation modelling function, the Zonal-based Multiple Regression model has been employed. It takes into account the linear relationships of the socio-economic characteristics of the households in the zones, which affects the trips produced and attracted for each zone (Ortà ºzar and Willumsen 1999). The following functions have been used for the trip generating model in the case of internal zones: Pi = 0.3RESIDENTSi + 0.06JOBSi + 0.03RESEARCHi + 0.03EDUCATIONi Ai = 0.05RESIDENTSi + 0.75JOBSi + 0.3RESEARCHi + 0.3EDUCATIONi Where Pi = production of zone i, Ai = attraction of zone i, RESIDENTSi = number of residents in zone i, JOBSi = number of jobs in zone i, RESEARCHi = research facility space in zone i, EDUCATIONi = amount of educational services offered in zone i. Source: Chen 2009 For the case of external zones, the numbers of trips generated and attracted have been assessed based on the traffic volume counts. These are as indicated in Appendix 1. For the internal zones, it can be seen that the variable of the number of residents living in each zone is the most dominant one affecting the number of trips produced. The variables which are most dominant for trip attraction are number of jobs, and the research facility space in that particular zone respectively. Appendix 2 indicates the trip generation for 2003, including both the internal as well as the external zones. 2003 histogram.JPGFigure 4-1: Productions and Attractions for the Current Scenario 2003 It can be seen from the Appendix 2 and figure 4-1, Zone 12 is the largest trip generator and attracting external zone. Zone 1 is the highest trip generating and attracting internal zone. 4.2 Trip Distribution and Modal Split The Gravity Model has been employed to generate the trip distribution model. This model is a type of Synthetic Model as â€Å"it estimates trips for each cell in the matrix without directly using the observed trip pattern† (Ortà ºzar and Willumsen 1999 p.159). There are three variants for the Gravity Model function, namely: Exponential Function: f(cij) = exp (-ßcij) Power Function: f(cij) = cij-n Combined Function: cnij exp(-ßcij) Singly constrained versions, in this case destination-constrained, can be produced by making Ai equal to 1, i.e. Ai = 1 and Bj= 1/?iDif(cij) The Combined Function variation of the Gravity Model is the most superior one, as it is the best fit with the actual observed values for trip length distributions of cars (Ortà ºzar and Willumsen 1999). OmniTRANS performs simultaneous modal split, for which the gravity model can be extended to the â€Å"simultaneous gravity model† which is given by: Tijv=p.Qi.Xj.Fv(zijv) Where Tijv= Number of trips from zone I to j via mode v p= Scaling factor Xj= Column Balancing Factor Fv(zijv)= Distribution function taking into account the willingness to travel by mode v given impedance z Appendix 4 indicates the traffic distribution of cars in Delft. 44566 cars have been distributed. As can be seen in Appendix 5, 8635 cyclists have been distributed the entire network of Delft. The modal split indicates that 83.77 percent of the traffic is constituted by cars and 16.23 percent by bicycles. The trip length distribution function for cars can be seen in figure 4-2. This indicates the willingness to travel to a certain distance without any impendence, such as congestion. Hence, in this case the maximum uncongested distance travelled is 10 km. Similarly, figure 4-3 indicates the trip length distribution for bicycles, which experiences its peak at 3 km. The trip time distributions for cars and bicycles have been indicated in Figure 4-4 and Figure 4-5 respectively. These functions, too, follow a similar pattern as that of the Trip Length Distribution. In the case of cars and bicycles, both, the peak is of 12 minutes. The mean trip distance for bicycles is 3.14 km and the mean trip time is 14.22 minutes. Similarly, for cars, the mean distance is 7.59 km and time is 11.12 minutes. Intra-zonal car trips constitute only about 0.57 percent of the total number of trips made by cars, and those made by bicycles constitute about 16.55 percent of the total number of bicycle trips. 4.3 Traffic Assignment 4.3.1.1 Assignment for Cars The General Equilibrium technique of traffic assignment has been used for cars. The condition as given by Wardrop is that â€Å"Under equilibrium conditions, traffic arranges itself in congested networks in such a way that no individual trip maker can reduce his path costs by switching routes† (Ortà ºzar and Willumsen 1999 p.303). Under this traffic assignment model, costs are all perceived in the same way by the trip makers, and hence Stochastic effects are not considered. The following links have the largest traffic flow (for a single direction) of about 7064 cars assigned: 10972, 10973, 11289, 11427, 11428, and 11477. Figure 4-6 represents the traffic assignment for cars in 2003. The colours of the bands, in the graph, indicate the V/C Ratio and the width indicates the traffic load. It reflects that the main road, the east and west freeways crossing the railway are suffering from V/C ratios greater than 1, which requires attention. 4.3.1.2 Assignment for Bicycles The Stochastic Method has been employed for the traffic assignment model for bicycles. This method is superior to the All-Or-Nothing Method, as it takes into account the diversity in the road users perceptions of distance, travel time, generalised costs; and thus considers alternate routes to the best-route choice, given by the All-Or-Nothing technique. This is a suitable model for the traffic assignment of bicycles as this technique does not take into account the congestion effects, which is not calculable since capacities for bicycles are not specified. Link 10850 has been assigned the maximum number of bicycle trips for a single direction, which is 941 trips. Figure 4-7 represents the assignment of bicycles in 2003. Most of the trips are confined to the internal zones. 5 Modelling for Future Situation 2020 The modelling stages for the future scenarios of 2020 will remain the same till the Traffic Assignment Stage, which would differ based on the blocked links for the future construction scenario of 2020. 5.1 Trip Generation The Zonal-based Multiple Regression model has been employed. The functions are the same as those for 2003. However, forecasts for the number of residents, jobs, and the research facility space and education building space in 2020 are different from the current year. Also, it has been given that the productions and attractions generated by the external zones is to be assumed to grow by 15 percent from 2020 to 2003 (Chen 2009). The above figure 5-1 illustrates that Zone 1 still remains the highest trip production and attraction external zone; and Zone 12 continues to remain the highest trip producing and attracting internal zone. The same is reflected through Appendix 3. 5.2 Trip Distribution and Modal Split The Gravity Model has been employed for the trip distribution. A total of about 54380 cars have been distributed, and about 10413 bicycles. The modal split for 2020 demonstrates that about 83.5 percent of the trips would be by cars, and the remaining 16.5 percent by bicycles. For cars, the intra-zonal trips constitute about 0.54 percent, whereas for the bicycles, intra-zonal trips constitute about 15.71 percent of the trips. Trip length distribution function (indicated in Figure 5-2 and 5-3) and the trip time distribution functions (indicated in Figure 5-4 and 5-5) have been generated. The maximum uncongested distance remains the same for both cars and bicycles, as in 2003, as also the maximum uncongested time in the case for cars. For bicycles, the maximum time has reduced to 8 minutes. The mean trip distance for bicycles is 3.26 km and the mean time is 14.75 minutes. Similarly, for cars, the mean distance is 7.56 km and time is 11 minutes. 5.3 Traffic Assignment for Zero-Alternative Situation 5.3.1 Traffic Assignment for Cars The General Equilibrium model has been employed. The following links have the maximum numbers of cars assigned, i.e. about 8346 cars, to them for one direction: Links 10972, 10973, 11289, 11427, 11428, 11477, and 11478. Figure 5-6 represents the assignment for cars. The colours of the bands, in the graph, indicate the V/C Ratio and the width indicates the load of traffic. The freeways continue to have high V/C ratios, as well as the main roads crossing the railway. 5.3.2 Traffic Assignment for Bicycles For the traffic assignment modelling for bicycles, the Stochastic Method has been used again. Link 10850 has been assigned the maximum number of bicycle trips (114 trips). Figure 5-7 represents the bicycle assignment. 5.4 Traffic Assignment for Future Construction Situation In the future situation during construction, the decision to upgrade the railways from two tracks to four tracks has been made. This would result in the closing of Links 9827, 9873, and 10486. 5.4.1 Traffic Assignment for Cars It has been calculated that links 11283, 11407, 11463, and 11464 have the maximum load, of 10723 cars in one direction. Figure 5-8 represents the car assignment considering future construction. The cross-railway link south of zone 17 experiences a greater load, whereby there is a reduction in the northern cross-link. 5.4.2 Traffic Assignment for Bicycles The Stochastic model employed for assigning the bicycle traffic that Link 10452 the maximum load, in one direction, of 1446.54 bicycles. Figure 5-9 represents the assignment for bicycles. 6 Analysis 6.1 Trip Generation Amongst the internal zones, which are of primary concern, Zone 12 is the zone which remains the highest trip producing and attracting zone. This is supported by the fact that Zone 12 has the highest number of residents living in it, and the maximum number of jobs existing in this zone. This zone is located at the heart of the city, adjacent to the railway line and the main road connecting the two freeways. All the internal zones have experienced a growth rate for the number of trips generated and produced by about 11 percent. Zone 1 also remains the highest trip producing and attracting external zone. This may be accounted by the fact that Zone 1 is directly connected to Delft by the railway line, and thus could perhaps be an important junction or location. 6.2 Trip Distribution and Modal Split The trip distribution can be reflected through the study of the matrices given in Appendix 4 to 7. For 2003, the maximum number of car trips has been of the nature Internal-to-External, with the most dominant one being from Zone 15 to Zone 1. This has not changed for 2020. For 2003 and 2020, the most dominant character of bicycle trips is Internal-to-Internal, with maximum trips being made within Zone 12. This is as should be expected, since long distance travel by bicycles is not likely to be made except in rare circumstances. The maximum number of bicycle trips may also be attributed to the fact that Zone 12 is the Delft City Centre. The maximum growth (4.8 times) for car trips has been seen for the pair Zone 7-Zone 1, and the maximum for bicycles (0.15 times) has been for the pair Zone 5-Zone 12. On studying the zone-to-zone average travel distance and time, it can be seen from Appendix 8 and 9 that the maximum increase for trip distance has been from zone 7 to 15 (46.86 percent) and maximum increase in time has been for the pair zone 18 to 22 (48.67 percent). The maximum increase (48.78 percent) in cost has been experienced for zone 11 to 22. The modal split indicates a marginal change from 2003 to 2005, whereby there is a decrease from approximately 83.77 to 83.5 percent for cars. Intra-zonal trips made in 2020 have experienced a fall from 2003. This may indicate greater travel distances and time, and thus greater generalized costs in the future. 6.3 Traffic Assignment On comparing the figures indicating the traffic assignments for the three scenarios, it can be seen that the maximum car trips load remains on the freeways defining Delft on the eastern and western sides. The main difference can be seen between the zero-alternative and construction situation for 2020. Due to the blocked links, car traffic has been assigned to the links 1164, 11645, and Westvest-Hooikade particularly have experienced a significant increase, whereas the Westlandseweg links have experienced a decrease in the load of trips. Also, as was expected, there was an increased use of the Ruys-de-Berenbrouckstraat, and Abtwoudse links. However, the Mercuriusweg saw a decrease in the traffic load as compared to the zero-alternative scenario, which goes against as was anticipated. In the case of assigned bicycle trips, due to the blocked links, the Hof-van-Delftlaan link has seen a substantial increase in the traffic load. The share of the railway crossing traffic has been seen to change for all the three scenarios. This has been indicated in figure 6-1. There is a decrease in the share from 2003 to the Zero-Alternative scenario. However, comparing the future construction scenario with the Zero-Alternative, there has been an increase in the share, for both cars and bicycles. 7 Conclusions Zones 1 and 12 being of prime importance, also supported by their connectivity will continue to dominate as the zones attracting and generating the maximum traffic. Since maximum bicycle traffic load is concentrated in Zone 12, measures may be taken to restrict the entry of cars in this area so as to ensure a more safe environment, which would even benefit the households, as the maximum percentage are located in this zone. Increased generalised costs must be taken into account, based on the above analysis. Links which are experiencing greater traffic loads due to construction works have been identified, and relief measures for these should be planned, particularly for the freeways on the eastern and western side of the city. 8 Strengths and Weaknesses of OmniTRANS The strength of OmniTRANS is that it helps in the rapid and accurate transport modeling procedures. Also, the data can be very easily examined on the transport network map, rather than just being confined to tables and numbers, which makes analysis tedious. Also, a number of variables can be studied, which can be further sorted out based on the direction for any particular link. The weaknesses could be cited as only being able to employ the use of the Simultaneous Gravity Model being available for trip distribution stage. Also, only limited types of traffic assignment models can be performed (such as Stochastic, All-or-Nothing, and Equilibrium). Public transport modelling is also not performed by the software (OmniTRANS 2009). References CHEN, H. 2009. Handout: Coursework Description, lecture notes distributed in TRAN5020 Principles of Transport Modelling. University of Leeds, 3 November 2009. OMNITRANS. 2009. Whats New in OT5 [online]. [Accessed on 1st December 2009]. Available from http://www.omnitrans-international.com/resources/brochures/whats%20new%202008.pdf. ORTÚZAR, J. WILLUMSEN, L.G. 1999. Modelling Transport. West Sussex: Wiley. WIKIPEDIA. 2009a. Delft [online]. [Accessed on 10 November 2009]. Available from: http://en.wikipedia.org/wiki/Delft. WIKIPEDIA. 2009b. Delft University of Technology [online]. [Accessed on 10 November 2009]. Available from: http://en.wikipedia.org/wiki/Delft_University_of_Technology.

Sainsburys Company Analysis

Sainsburys Company Analysis The food retailing Industry is a huge and fast growing industry in UK .It is a complex and diverse market dominated by various big companies such as Tesco, ASDA, J Sainsburys. Price and quality of goods are the two key elements which the companies keep in mind to increase their sales and defend their position in this competitive market. In the year 2009, food retailing recorded sales figures of GBP 297,478.9 million, along with providing employment to 11.6% of the workforce in UK (Euro monitor). It is forecasted, by the year 2014 the sales would cross GBP 350,000 million. (Euro monitor) This assignment focuses on the third largest food retailer store in UK, i.e. J Sainsbury. Sainsbury is a super market which will operates its business in retail sector from the year 1869. Sainsbury is started by James and Mary Ann Sainsburys. Sainsbury today operates a total of 827 stores comprising 537 supermarkets and 335 convenience stores(J Sainsbury 2010) .With their presence in various other markets such as financial services and Property management, grocery retailing remains their core business. In an industry which employs over 3,335,000 people and with sales figure of GBP 137,590 million (Euro Monitor), Sainsbury enjoys a market share of 16% and serving 19 million customers weekly with a product offering of 30,000. (J Sainsbury 2010) QUESTION-1 Using suitable models identify the customer perceived value for the customers for a product/division/company of your choice. ANSWER- PART 1 Customer value Difference between what a  customers  gets from a  product, and what he or she has to give in  order  to get it. http://www.businessdictionary.com/definition/customer-value.html#ixzz16OyFiRFr Customer value proposition A  business  or marketing statement that summarizes why a consumer should  buy a product or use a service. This statement should convince a potential consumer that  one particular  product or service will add more  value or better solve a problem than other similar offerings. http://www.investopedia.com/terms/v/valueproposition.asp Types of CVP 1. All Benefits- benefits that an organization brings to its target customers. It tends to suffer from a lack of credibility when the value proposition is not distinguished from competitors or focused precisely on the unique needs of the customer. 2. Favourable Points of Differentiation- it mainly emphasizes the key differences between a firms offerings and those of competitors at the customer interface. It takes into account the notion that the buyer has substitutes. Like the all benefits value proposition it lacks specificity relative to the buyer. 3. Resonating Focus- Resonating focus highlights one or two critical differences between the firms offerings and those of competitors with the forethought that these differences represent those areas that are most vital in the mind of the customer. While most effective, this value proposition takes considerable time to develop as it is strongly rooted in a deep understanding of customer needs. http://www.edbarrows.com/Resources/briefs/valueProposition.pdf IMPORTANCE OF CUSTOMER VALUE   A good customer value proposition is a technique why a customer should buy a product and also distinguish your product from competitors. Gaining a customers attention will help in growing sales faster and more profitable, as well as increasing its market share. Understanding customer needs is important because it helps promote the product. A brand is the perception of a product or service that is designed to stay in the minds of targeted consumers. It is desirable to build a strong and positive brand association with your offering. Three key dimensions: Extrinsic vs. intrinsic value Self-orientated vs. other-orientated value Active vs. reactive value PART 2 VALUE PROPOSITION FOR SAINSBURY Sainsbury maintain high quality of its services by keeping up high quality product at a fair price, through well-kept rooms with an attractive appearance to fast service and a friendly staff. Sainsbury ensures that all suppliers have been evaluated by Quality Attribute System (QAS) in order to provide quality product to the customer. It has different prices which are suited to different kinds of customer. Through the execution of high quality product Sainsbury has high price. However to adjust to the needs of less wealthy clients it also offers a wide selection of basic product at a low price. Sainsbury speed is moderately-high. Sainsbury team is trying to reduce queues through recent introduction of basket tills, self-checkouts as well as introduction of newest scan and pack system. Sainsbury also offers home delivery which can be obtained the very next day. Dependability is keeping a word to customers. Sainsbury provides customers quality product at a fair prices, fulfilling custom er expectation for fresh, safe, healthy and tasty food. Sainsbury respects environment by using environmentally friendly packaging. Queuing time is reasonable and deliveries are on time. Online Shopping at Sainsburys is also a great advantage. All the above provide a  high level of dependability  and are the reason why the Sainsburys brand remains on the market for 141 years, and this makes the Sainsbury differs from its competitors. Sainsbury started a new range taste the difference that aims to provide consumers desire to treat themselves at home, rather than spending money in buying expensive takeaways or eating outside. Sainsburys continuously investing in their clothing and home decor items to accelerate the growth in non-food sector so that they can reach to more customers so as to increase its market share and sales. (Euro monitor) Sainsburys continued launching innovate products, 1% fat milk was launched which was consumed by 2.5 million households due to which its sales for basics were up by 60%. (Euro monitor) QUESTION 2 Critically evaluating value proposition of Sainsburys VALUE PROPOSITION Sainsbury supermarkets follow the mission of being the customers first choice by its service and quality. Through the method of working simpler, together and faster it delivers an outstanding good service and quality. Sainsbury accelerating its growth in non-food sector so as to reach more customers. Online facility provides its customers to shop online for non-food items also. The company has a solid brand value although discriminating competitive advantage is clearly missing. It is difficult to slot them in a particular category from a customer point of view. The company is not able to create a good market which will make them distinguish from other supermarkets with concerns to price, quality, customer service and access to variety or inventory. Sainsburys was critised by the city for allowing Tesco in getting ahead in the market in terms of customer service, loyalty and price competitiveness. Sainsburys was also criminated for not promoting itself up to its standards and also running the same type of initiatives which was running by Tesco. So the Sainsbury has failed to promote its products and services. In the process to reconstruct its mission, company has changed its marketing strategy and sold successfully the home based products in the chain of UK market and its business in Egypt. This changes the company to focus on food retailing and related activities. Sainsbury maintains 100% service level as the online business is growing rapidly. Even so, there are some issue that need to be developed for example; delivering orders in full and on time. The online business is developing at a rapid speed gaining growth in overall market. During hectic periods picking large orders from stores could become an issue. (http://www.oracle.com/us/corporate/analystreports/corporate/ovum-sainsbury-cs-170835.pdf) MARKETING MIX The marketing mix used by Sainsbury to gain its competitive advantage in its retailing sector -. Product Sainsburys mainly focused in developing new product and its food quality which will be healthier to the customers. It provides more than 350 variety range of foods product which is produced to protect its natural flavour and taste of the product. Currently it has achieved to developed more than 600 organic lines to provide best range of food and major growth in groceries, bakery, and frozen foods. It has also launched a product called Blue carrot Calf known for the clear labelling of kid products which mention clear details of the products. The Sainsburys continuously concentrating on development of its product by launching a new programme every year. Price Price is the important component of the marketing mix for Sainsburys. Now a day Sainsburys is presenting its customers in UK the value for money. A lot of investment is made in improving quality and productivity in order to reduce the overall cost. For the customers in UK Sainsbury is offering, exceptional value for the money and the aim of the company is to lead the quality and become the favoured in term for the customers all through the market. If the price is cut it is not easy to get back again to the previous level without dissatisfying the customer. This is not decent for the business. Hence in short term price gain the store will be less affected where as in long term it would gain less positive. Sainsbury implemented a new strategy value for money after realising its price war in the market. A lot of investment is made in improving quality and productivity what it provides and efficiency of its activity in order to reduce the overall cost. The purpose of implementing a new s trategy is to achieve trust and value from the customer and continue its leadership. Promotion -   Sainsbury gain to build up its solid brand image among the customers through various promotions. It mainly focuses on its own brand rather than the promoting other brands which they sell in the stores to form the greater wealth by its overall retail brand. Sainsbury uses different media for its promotion whereas TV, radio and advertising in cinemas to grow the company image. Sales promotions, merchandising and packing are also the key element for the promotion of the Sainsbury. Sainsbury launched Nectar Card as a main weapon for its promotion. This card is free for customers and gives discount points if customer used it in store at the time of shopping. Many other retailers are also using same type of promotions by issuing the card to customers and giving them free points for their money as these free points can be used automatically for discounts. Sainsbury store staff wears named T-shirt of the supermarket to defer as a worker to serve people. Place As per the Sainsbury it has 872 stores across UK whereas 837 super markets and 335 convenience stores. Various set up of stores are established across the country according to the needs and satisfaction of the customers and area. Sum stores are opened 24 hours a day for the satisfaction of the customers. Sainsbury is making large chain stores in different locations to create a world class distribution of groceries and work more effectively. Sainsburys uses marketing mix to improve and implement its plans by using market mix. It fulfils the needs of customers by improving its strategies which will satisfy customer. Sainsburys study on the market to the customer needs who will buy the products. It continues to implement the market division to progress its business strategies which shows the progress of a business. To increase its overall sales Sainsburys uses the market segmentation to display various varieties of products and sells it to different group of people. It offers a large number of products in a supermarket or convenience store and opens the store for long hours. It also offers easy cash option through debit or credit card and cash back facility to customers on their purchases. http://katamaneni12.blogspot.com/2010/09/macro-environment-and-marketing-mix.html Competitor Analysis TESCO- Competitor Company Profile Tesco is started by Jack Cohen in 1919. Tesco is biggest food retailer in the world, having 2318 stores and giving employment to more than 470000 people who serve millions of customer around the world. Tesco has a largest market in UK, where it operates under signs of Extra, Superstore, Metro and Express. Tesco offers more than 40000 products to customers including clothing and other non-food lines. Tesco vs. Sainsburys TESCO MISSION TESCO is to provide superior technical representation and to add value to a focused group of leading-edge, corporations by offering synergistic, valuable and highly innovate solutions for our customer design, procurement and manufacturing needs with continuous improvement of our quality, service and productivity to a completive advantage. TESCO VISSION What sets TESCO apart from other distributors is our commitment to customers success, by bringing an in-depth knowledge of their technology and the value added services needed to truly support the customer. The result is cost-efficient, rapidly delivered technical superior products that the customers take pride in. (http://www.tescoinc.co.kr/tesco/ecompany1.php) MISSION STATEMENT Sainsburys mission statement Our mission is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. Source: Sainsbury Web site Sainsburys companys vision for growth Sainsbury plcs present focus is to improve the performance of the core UK supermarket chain. Whilst doing so we will continue to explore and develop growth opportunities in other markets. Through implementing Managing for Value we will stretch our ambitions and challenge the conventional wisdom within the Company, thereby unlocking our potential and delivering value. Source: Sainsbury Web site DIFFERENCE STRATEGIES SAINSBURY STRATEGY: Sainsbury aims to provide quality products and good service at a competitive price through working faster, simpler, together and aimed to be the consumer first choice for food. Through a balance in sales growth, reduction cost and on-going margin improvements, Sainsbury look forward to progress growth. The company is dedicated to achieving industry leading margins within a dynamic, competitive market and to delivering strong double digit necessary profit growth in each year of its business programme. TESCO STRATEGY: Tesco has made a good progress with its strategy which consists of five elements reflecting its four established areas of motivation and Tescos long term promises on environment and community. The ideas of the strategy are: To be a successful international retailer To develop the core UK business To be as strong in non-food as in food. To develop retailing services such as Tesco Personal Finance, Telecoms and Tesco.com To put community at the heart of what we do. The market share of Tesco is 31.6% in the retail market and they also capture 50% of the grocery market share while Sainsbury has 16% and 22% of the market share respectively. Tesco sells massive products range and buy in big volume and sell it in cheap while Sainsbury buys product that are popular and their own branded product. 1/3 of the retail market is acquired by Tesco but Sainsbury is enabling to have this power. Tesco achieved its success by selling varieties of products; it is located within UK as well as overseas, they target every people. With this strategy Sainsburys have a difficult to keep up with Tesco. Sainsburys generally attract the middle class people with low class prices whereas Tesco attract all kind of people from all classes. Sainsburys is more concerned about the quality of the food they provide their customers while Tesco is concerned about reducing prices to attract their customers. Tescos main advertising approach is money saving Every little help and Sainsburys Taste the difference however during the crisis time they are one of the same. Sainsburys slip its second position in 2008, losing to Asda. Leader Tesco enlarged its market share in the year, moving ahead of Sainsburys. Sainsburys has less variety of non-food items as compared to Tesco. At the end of the evaluation period, non-food items were the reason for growth for the major supermarkets. ( http://www.oracle.com/us/corporate/analystreports/corporate/ovum-sainsbury-cs-170835.pdf) MANAGEMENT Sainsbury CEO Justin king has done a great job in strengthening the brand, improved turnover at a rate of 5.5% a year and profit increases by 6.7%. king main focus was on UK store expansion rather than overseas and total number of store has been increased from 583 in 2004 to 827 today. Tesco CEO Sir Terry Leahy has different approach as compare to Sainsburys CEO Justin King. In his fourteen year term he has heavily invested in overseas expansion. In 1999, within UK Tesco generated 90% of its turnover and now its less than 70%. GROWTH POTENTIAL Tesco has its setups in 14 countries but that doesnt mean Sainsburys lack growth opportunities. Sainsburys results in past years in the proof of this and continuing achieving high growth rate without international expansions. To exist in this competitive market Sainsburys has done well by opening new stores across UK, adding new non-food products and banking services to existing stores. Tesco on the other hand, have more growth opportunities in Asia and other countries. Tesco is a big player than Sainsburys, for example: if we compare past twelve months results Tesco has  £56.9 billion turnover versus Sainsburys  £19.9 billion. (http://www.fool.co.uk/news/investing/company-comment/2010/07/16/a-foolish-fracas-sainsbury-vs-tesco.aspx) CUSTOMER OUTCOME AND EXPECTATION Brand image and relationship building in a business to company market depends on how well company satisfies its customers. Sainsbury keep high quality of its services by providing high quality products to customers at a fair price. It has different prices which are suited to different kinds of customer. It provide basic product at low price to customer with low income. Sainsbury want to make it easier for customer to shop ethically and sustainably so they making every effort to live up to their expectations. Therefore from the above model, which explains between the company service and quality Sainsbury can be placed into high quality as well as service offered by the company and received by customers. Question 3 http://www.universityessays.com/example-essays/global-markets-sainsburys.php Mission statement serves a dual purpose by helping employees to remain dedicated on jobs as well as boosting them to find innovative ways of achieving company objectives so that productivity can be increased. It is common that large companies spend years and millions of dollars developing and refining their mission statement. NEW MISSION STATEMENT OF SAINSBURYS To become the UK best retailer company and earn customer lifetime reliability. NEW VISSION STATEMENT OF SAINSBURYS NEW VALUE PROPOSITION Source: Barnes, C. et. al., 2009 Creating and Delivering your value proposition p 31 Market: Sainsbury already caters to the middle class customers by providing products at affordable prices, but since Sainsbury maintains high quality amongst its products, the cost somewhat becomes high (in a comparative sense to its competitors). Sainsbury needs to provide these products at a more reasonable price to cater to the working class as well and thereby expand its existing customer base. Value experience: Benefits should include high quality at reasonable price. To reduce the travel costs Sainsbury needs to focus on locations of its stores so that they are effortlessly within the reach of its customers. Online sales should also be made easy. Complaints should be minimised by providing a good after sales service and monitoring customer feedback. Offerings: Place should include a focus on central locations. Product should include highest possible quality at affordable prices, new and innovative products could also be introduced to increase sales. Since the financial downturn of 2008 had drastic effects on the economy, consumers are trying to save as much as possible hence Sainsbury needs to keep the prices of its products as low as possible. Promotion should involve promotion of sales through discount vouchers or limited offers (e.g. buy 2 get 1 free) and continuous advertising through all available media types. Benefits: products need to be provided at the lowest possible price maintaining high quality. Constant customer feedback should be facilitated in order to keep track of its customers satisfaction. Alternatives and differentiation: Since Sainsbury focuses on quality more than the price of its products. The quality of Sainsburys products is higher than most of its competitors, but this phenomenon is not the same when it comes to price. Sainsbury needs to balance between its price and quality since its competitors such as Tesco are providing products at a lower price that is offered by Sainsbury. Proof: IMPLEMENTATION PLAN By using Ansoff Matrix tool for strategic marketing planning help to improve the position of J. Sainsbury. It accelerate to do best strategic direction depending upon the need/desire to penetrate existing or new markets with existing or new products. (http://www.emp.ac.uk/linspdfs/marketi2.pdf) If Sainsbury need to reconstruct their values, strengths and beliefs they need to split up their position in the existing market. They facing extreme competition in the real market they must modernize and create in new markets with their present product offering. Partnership is a necessity in the domestic market since this is the basis of the business and its primary values. It will help the Sainsbury to rebuild its image and the connection with existing customer by confirming them the best quality, best product offers at competitive pricing. Sainsburys need to improve in its Information Technology system so that information can be processed faster and stocks can be reloaded at a faster pace. The shelfs are always stocked well and the customers keep getting informed about the available varieties. All these hard work make the shopping experience enjoyable and satisfying for the customers. As the world faced recession almost globally, Sainsbury should avoid price related conflicts and must follow specific price strategy. Since customer will not be willing to pay high prices even for the best quality products hence low pricing should be planned for the quality product. Identify problems and in time solving them as quickly as possible so that they build strong communication at every step of the channel. To introduce some products this will give a comparative advantage over their rivals. Sainsbury should open local stores in the city rather than on the outskirts of the city. Customer generally chooses to purchase in local shop rather than supermarkets to save time and money. Introduction of pay point or post office to the store would be a good idea to attract customers. The customer immediately after purchase can pay their bills without wasting time to reach these places elsewhere in the city. Sainsburys need to increase its online shopping service in non-food items, so that customer can shop online more comfortably. I would recommend Sainsburys to deliver every little helps to make it a healthier place for shop. Use simple processes so that shopping is better for customers, simpler for staff and cheaper for Sainsburys.