Soldier Mom Essays

Warrior Mom Essays Warrior Mom Essay Warrior Mom Essay â€Å"Soldier Mom†, one of Alice Mead’s books, recounts to an anecdote about the eleven-year old Jasmyn Williams who was abandoned with her half infant sibling when their mom was sent to war (Alice Mead Books).It was on early August of 1990 when Paula, Jasmyn’s mother, was doled out to be a piece of the Operation Desert Storm in Saudi Arabia toward the beginning of the Persian Gulf War (Soldier Mom: Editorial Reviews). In under two days, her mom will leave her and her stepbrother Andrew. Paula didn’t have sufficient opportunity to make game plans for her kids leaving her the choice of sending them to her beau, Jake.Jasmyn was astonished realizing that their mom will leave them for seven months of obligation. She was concerned of her mother’s wellbeing. During that time, Jasmyn was progressively intrigued by ball filling in as their group skipper. Out of nowhere, she would do family unit errands, for example, cooking, cleaning, and above all else dea ling with her stepbrother Andrew (Authors and Artists for Young Adults on Alice Mead).Living her existence with Jake and dealing with her sibling made an exceptionally enormous change in her life. Jake was not helping her that much on the family unit tasks and he even overlooked her birthday (Soldier Mom: Editorial Reviews). There were additionally times that she was disregarded dealing with Andrew. In view of these new duties, she invested more energy in doing family unit tasks as opposed to her enthusiasm, ball. Since lesser occasions were spent for ball, Jasmyn expected that she would need to give her situation to another part, Bridget O’Donnell.As a pre-young person, Jasmyn lost control to her mom believing that she deserted them just to do battle instead of invested energy dealing with them. She got frantic to the circumstance where her mom was from them and for Jake’s absence of feeling of parenthood. She additionally accepted that their mom doesn’t love t hem in such a case that she does, she could never leave them (Soldier Mom: Editorial Reviews).Through time, Jake started to acknowledge his duty of taking consideration both for Andrew and Jasmyn. Jasmyn likewise understood that she ought to consider Jake as a major aspect of the family and as a substitute parent. She likewise acknowledged that reality that her mom was simply doing her commitment and not purposefully leaving them.  â â â â â â â â â€Å"Soldier Mom† recounts to a story increasingly about the impacts of war towards the kids as opposed to the war itself. It depicts the life of the family who were deserted with a relative trooper battling on another land. It gives a superior image of the impacts of war on the lives of the group of a warrior and how they can adapt to the situation.In the instance of Jasmyn, she had to carry on with a real existence loaded with obligations even at a youthful age. Scorn and sentiment of relinquishment cleared all over he r. She had to surrender her energy and play out her obligation as a little girl and as a sister; yet at the same time, she was starting to acknowledge her circumstance and think more for what’s best instead of feel discouraged. She had the option to adapt on her circumstance and understood the significance of her mother’s obligation for her as well as for their nation. She was then ready to work out her relationship with Jake and considered him as a father.All these situations indicated the unforgiving impact of battling nations towards the families simultaneously, the job of grown-ups around the youngsters who were incredibly influenced. It indicated the significance of develop people on the comprehension and development of youngsters while adapting to the new circumstance.

The Truth behind Lady Macbeth

English 4A 16 October, 2011 The Truth behind Lady Macbeth In the play, â€Å"Macbeth†, the character that stands apart the most is Lady Macbeth. Her job in this story is critical, she is a malicious, heartless, and goal-oriented individual. She is answerable for the killings that her significant other submits on the grounds that she was murderous for the crown. Indeed, she at that point turns out to be more anxious to get the crown than Macbeth himself and before long understands that once you submit one fierce act, there is practically no chance to get of ever turning around. An investigation of Lady Macbeth uncovers that she is a ground-breaking character who adds unpredictability and profundity to a play about homicide, frenzy, and retribution. Because of her desire to become sovereign, Lady Macbeth convinces her significant other to kill ruler Duncan. She blames Macbeth for being a defeatist accepting that he isn't commendable enough to coordinate his demonstrations with hey wants letting him know â€Å"Art thou afeard to be the equivalent in thine own demonstration and valor as thou craftsmanship in want? †(1. 7. 39-40). Woman Macbeth is attempting to draw out the wickedness inside her significant other, she needs to incite him into carrying out this horrible thing with the goal that Macbeth will never again be apprehensive and will be given to killing Duncan. She knows that she has power over her significant other which she is utilizing against him. Macbeth doesn't endure being called names by his own better half or by any other individual, he states â€Å"I dare do all that may turn into a man; who dares accomplish more is none†. To him his wife’s sentiment is significant and he is resolved to demonstrate his masculinity. This shows Lady Macbeth’s manipulative force against Macbeth and how she can utilize his feelings to pick up her own wants which was the crown. When her better half has chosen to proceed with it she at that point starts to design out the homicide. Cautious arranging is something Lady Macbeth appears to do well overall, she shows this when she is arranging Duncan’s demise. The two of them conclude that the best time to kill Duncan is the point at which he has nodded off, â€Å"What would you be able to and I perform upon Th’unguarded Duncan? †(1. 7. 69-70). This shows Lady Macbeth’s insight and how she can be set up for such a naughty wrongdoing. She recognizes the way that Macbeth could get captured so she comes up with another arrangement to fault Duncan’s officials for their homicide. â€Å"What not put upon his supple officials, who will bear the blame of our incredible control? † (1. 7. 70-71). She is sure that her significant other will pull off everything as long as he shows no dread and sticks to design. Point of fact she gives her valor and devotion to his awful demonstration. Not feeling any regret, she can handily relinquish blame and dexterously dispose of proof. As Macbeth returns to her after the deed is finished he is exceptionally stirred up and very neurotic that somebody saw him with the ridiculous blades. Woman Macbeth lets him know, â€Å"These deeds must not be thought after these ways; so it will make us mad† (2. 2. 34). By saying this she accepts that you shouldn’t feel remorseful about doing underhanded, you should simply complete it and proceed onward in light of the fact that contemplating it will just make you insane. Additionally she thinks while commiting rough acts, for example, murder try to dispose of any proof that will persuade you are a suspect. Baffled and upset that her significant other got back home washed in blood and the knifes in his grasp she states, â€Å"Infirm of direction! Give me the knifes. †(2. 2. 52-53). She is amazingly frustrated in Macbeth for being so reckless and can hardly imagine how he didn't experience the very much idea out arrangement easily. In her eyes he is as yet a quitter and doesn't have the foggiest idea how to carry on calmy when feeling remorseful. All through the play her character grows radically, for instance in the start of the play she is coldblooded, fiendish, and dauntless, at that point before long beginnings change and become a renewed individual. From the start she would have done anything in her capacity to get something complete particularly in the event that she was vowed to it,in reality she says that she would have slaughtered her own youngster, â€Å"I would, while it was grinning in my face†¦dashed the cerebrums out. † (1. 7. 56-58). This means the profundity her character adds to the story, her callous demeanor and her malevolent ways make it fascinating and urges the peruser to continue perusing with the goal that they can discover precisely what she will do straightaway. As a matter of fact, without Lady Macbeth, none of the homicides in the play presumably would have occurred since she is the one liable for every one of them. Despite the fact that Macbeth genuinely did the violations, she accepts she is increasingly honorable and similarly as solid as any man, â€Å"That which hath made them alcoholic hath made me strong. † (2. 2. 1). This means the wine that the men drink makes them alcoholic, anyway it invigorates her to do detestable things. Towards the finish of the story she understands that wrongdoing doesn't pay off and laments what she has done, anyway now it is past the point of no return. After the entirety of the homicides and blood that has been shed she starts to feel regretful. Acknowledging what she’s done, â€Å"Nought’s had, alls spent,†¦tis more secure to be what we decimate. †(3. 2. 5-7). Wrongdoing brings no joy so why trouble doing it when you don't pick up anything yet torment. The most noticeably terrible piece of wrongdoing is once it has been done it is extremely unlikely of taking it back, which is actually what Lady Macbeth thinks when she says, â€Å"What’s done can't be fixed. †(5. 1. 59-60). Ironicly she feels remorseful in light of the way that she was the person who felt that dread and lament was distinctly for the powerless and disdained weaklings. This demonstrates how much her character has created and prompts her defining moment in the play where she has a breakdown. Her inner voice at long last bamboozles her and in the last demonstration of the play she has gotten crazy. This scene is the most significant in light of the fact that it depicts everything Lady Macbeth has experienced. She feels liable for everything and wishes to take it back. Now she has totally lost her psyche, she is talking in rhymes, â€Å"The Thane of Fife had a spouse, where is she now? †(5. 1. 37). Macduff was the Thane of Fife and she is thinking about what has befallen his better half, which shows that she was unconscious of how Macbeth butchered his family. So much blood has been shed that it makes her debilitated, â€Å"Here’s the smell of blood still: all the scents of Arabia won't improve this little hand. †(5. 1. 44). After the entirety of the torment and anguish she has caused and what she has become, Lady Macbeth has had enough. The specialist later reveals to her significant other that she has ended it all which denotes the finish of the miserable and terrible story of her character. Taking everything into account, all through the most impressive disaster story of Macbeth we see the improvement of Lady Macbeth’s character. Seeing her go from underhanded and daring to a remorseful defeatist is truly enlightening on how huge her job is. It really gives her complexities and the profundity of such a ground-breaking character. That is the reason this play is one of the best and generally popular of Shakespeare’s work. Works Cited Shakespeare, William, and Alan Durband. Macbeth Modern Version Side-by-side with Full Original Text. Hove, S. Aust. : Townsend School for the Visually Impaired, 1986. Print.

How to Avoid Using a Payday Loan to Buy Groceries - OppLoans

How to Avoid Using a Payday Loan to Buy Groceries - OppLoans How to Avoid Using a Payday Loan to Buy GroceriesInside Subprime: Jan 28, 2019By Lindsay Frankel40 million people, including 12 million children, struggle with hunger in the United States, and not all are eligible for government assistance. While food is a basic need it can be difficult to secure enough food for your family on a limited income. And when gaps in income or emergencies arise, many people turn to payday loans to put food on the table. But these risky, high-interest loans can drive borrowers into debt, making it even more difficult to afford food later on.There are more payday lending storefronts in the U.S. than McDonald’s restaurants, and if you’ve ever run out of money for food, you might have considered visiting both establishments. But getting food at the drive-thru is not your cheapest option, and will negatively impact your health. Similarly, costly payday loans should be a last resort, since they cause undue harm to your financial health. If you or your childr en are hungry, there are better options available.Budget and buy strategically. Setting a budget for food is one of the best ways to ensure you’ll have enough to go around. Compare what you spend with the official USDA Food Plans to see if you might be able to cut costs. Buy house brands, shop for sale items, and buy in bulk when you can. You should also be strategic about what you buy; get foods that are whole grain or high in protein, which will fill you up without breaking the bank. Check out this list of 5 home-cooked meals that are cheaper than McDonald’s. For more information, see our guide saving money on your grocery bill.Apply for assistance. If you’re struggling to cover the cost of food, you should check to see if you’re eligible for the Supplemental Nutrition Assistance Program in your state. For states without online applications, you’ll need to visit your local SNAP office. If you qualify, you’ll get a card that can be used at authorized food retailers to h elp you purchase groceries. You can use this pre-screening tool to check your eligibility. It can take up to 30 days to receive your benefits, so if hunger is a problem for your family right now, you might also consider another option in the meantime. You should also look into other programs that may defray other costs, such as rent assistance.Visit a local food pantry or soup kitchen. Charities, nonprofits, and faith-based organizations can help families who are struggling to buy food. 4.3 billion meals each year are distributed each year through the Feeding America network of food banks. You can also find other local food pantries through this resource. Hours vary by location, but you’ll likely find a place to get a meal soon.Take out a lower-cost loan. If you’re not eligible for assistance and you need to borrow money in an emergency, consider all other options before taking out a payday loan. Personal loans from banks and credit unions will have lower interest rates, as will credit cards. But those who lack established credit history or have bad credit may have difficulty accessing these options. If you need a no credit check loan, consider taking out an installment loan. The combination of longer terms and lower interest rates makes these loans easier to manage for most people. Plus, making payments on time will help you build credit, which will set you on the path towards a healthier financial future.For more information on  payday loans, scams, and  cash advances  and  check out our city and state financial guides  including  Illinois, Florida, Texas and more.Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

The Homeless Love Basketball Too Essay - 1093 Words

The Homeless Love Basketball Too 3†¦2†¦1†¦BZZZZT. The buzzer sounded and tears flooded my eyes as I sunk to the ground in what felt like slow motion. I couldn’t breathe. As I looked to the left I watched the blue and gold sea of fans as they rushed to file out of the stands as if they were being herded like cattle. As I looked to the right I saw the scoreboard, both making the tears fall faster. This was our shot, one win away from making a state appearance in over eight years and we blew it in the sectional final game. That was the last time I would ever play high school basketball. As the state tournament rolled around, I got more and more anxious knowing that I would have to sit and watch the team that took my dream away. I was â€Å"too sick to go to school† and on an early Friday morning I grabbed my favorite Harry Potter book and my dad and I left on for a short one-and-a-half-hour road trip to be able to make it to the first game in one of my favorite cities, Madison. When we pull into the city I can see the capital building and my heart begins to pound in my chest. I love it here, even though I only come here once a year. Thinking about the fun family owned chocolate shops that bribed you with free tiny fudge samples brought a smile to my face. Not to mention the thousands of places to eat everywhere you look, it was a total 180 from my farm house in Hilbert, Wisconsin. Compared to living down a half mile bumpy, gravel driveway, where all you can see is filthy cows reekingShow MoreRelatedProposed Solutions to the Foreclosure Crisis Essay1038 Words   |  5 Pagesraise money, for example, one’s community can set up events such as chili cook-offs, garage sales, neighborhood football or basketball games, or even set up special accounts at neighborhood banks so other people who do not know the family can drop off items like canned goods and money like those whose house has been lost in a fire or other disaster. People love to go to basketball, football, and even baseball games. If neighborhoods would get together and get their kids involved by becoming members ofRead MoreMy Mother has had a Positive Influence on My Life Essays1176 Words   |  5 Pagesmother wanted to enhance our education. She would say that just because you don’t have money doesn’t mean you shouldn’t have just as good of an education as the well to do. She sent us to Catholic School for a few years till the expense got to be too much and then switched us to a good school in Chandler. We are not allowed to get a grade lower than a C if we do we lose something that is of importance to us, till we bring our grade back up. If we have a C or D as a final grade we have to retakeRead MoreMy Mom Is The Only Child859 Words   |  4 PagesFive years later, God blessed them with the gift of a lovely daughter, my mommy, who they love unconditionally every day of their lives. Both Papa and Nanny had other children from a previous relationships, giving my mom two older siblings, a brother named Manuel and a sister named LaPuala. Since my mommy’s siblings are thirteen to fifteen years older than her, Nanny and Papa both told me that it was like my mom was the only child. Manuel lived with them but was gone a lot because he was a jack ofRead MoreThe Absolutely True Diary of a Part-Time Indian Essay1131 Words   |  5 Pagestraitor after he transfers to Reardon. At Reardon, he’s called names and endures racial jokes until he finally finds acceptance through basketball and surprisingly finds friends with s imilar interests. Ultimately, Junior comes to the â€Å"huge realization† that not only does he belong to the Spokane Indian tribe, but to no less than 13 additional groups (Basketball players, cartoonists, bookworms, and sons to name a few). It is the first time he knows that he will be â€Å"OK†, sending a positive messageRead MoreEssay on The Name of the Game: Unpaid College Athletes1714 Words   |  7 Pagesno better example of this love than the recent scandal of Antoine Turner. Turner is a college student who has just signed with Boise State University’s football team. Turner lost one parent during childhood, and was estranged from the other. He lived in California with his uncle for some time, but certain state laws prevented him from living there any longer. Without a family to return to in his native New Orleans, Turner had no place to stay and was considered homeless. When fans of the footballRead MoreNew Orleans: A Historic City849 Words   |  3 Pagesslaves, and slaves. Back then in New Orleans French is one of the most popular languages. Also, the history of New Orleans around 1718 defined â€Å"Creole† as â€Å"a child born in the Spanish Colonies.† New Orleans has a lot of history to it, very exciting too. There is a tradition that New Orleans has every year and it’s a festival called Mardi Gras. Mardi Gras is a very special event that happens yearly. Everyone wears colors like purple, green, and gold. They wear long beads caught from the beautifulRead MoreThe Missing Bite From The Apple1632 Words   |  7 Pagesmind to why he would do such a thing because he had all that a man could have from luxurious cars to a $4 million dollar mansion built from lime stone found in the Indian Ocean. He was the American dream because not only was he born poor, but stayed homeless for years before getting to the place he earned to get. His down to Earth personality is what set him aside from all the other wealth people living up town. As he would walk the streets of downtown, he would respond to all that greeted him. HoweverRead MoreWhy I Became A Doctor874 Words   |  4 Pagesknow what I wanted to do when I entered college. As an average high school student, I figured I would enter col lege as a biology major but switch if things got too hard. But those feelings never materialized. I think it came from my competitive spirit and to never settle for less. I never had any true passions until I started playing basketball in middle school. I would practice for hours and hours in front of my house. My mom would have to call me back inside because I liked to play for so long. IRead MoreEssay on SPORT1516 Words   |  7 Pages Professional Athletes Salaries: Are they paid too much? What should athletes deserve to be paid? Many players have risen to stardom by becoming a professional athlete. Athletes have come from many different backgrounds; some from wealthy and some from poverty raised backgrounds. Salaries are continuing to rise, and money doesn’t seem to be an issue. Athletes are getting what they want from the owners by negotiating through their agents. Athletes’ salaries aren’t just from their owners, but theyRead MoreThe Reservation Land For Native Americans980 Words   |  4 Pagesexpresses frustration when he shares how he lives â€Å"with his poor-ass family on the poor-ass Spokane Indian Reservation (Alexie 7). In what is undoubtedly the most heart-wrenching passage in the book, Arnold struggles to deal with the reality of being too poor to afford veterinary care for his ailing dog, Oscar. â€Å"I heard the boom of my father s rifle when he shot my best friend,† Alexie writes about Arnold’s tragic experience. â€Å"A bullet only costs about two cents, and anybody can afford that† (Alexie

The Reading Of Apology By Plato - 1282 Words

As I sat and reflected on the lessons and books we have read, a few readings really stood out to me. The Book of Job, particularly, really influenced me. From the readings and the lecture I learned how this man was so faithful and had so many trials, but in the end, he stayed true to his faith and never doubted the Lord. Another example of this fortitude is in the reading of Apology by Plato. This story is great because it shows how wise Socrates actually was, and despite the fact that he was put on trial he lived by his teachings and never faltered. Even though the Book of Job and Apology were written during different eras in history both teach those bad things do happen to good people and when they do, it’s admirable to stand firm in your beliefs. Both Job and Socrates had the honor of being known as the greatest men of their time. The Book of Job gives a brief description of Job stating that he lived a very rich life. I feel as if Job is a very God-fearing man and proved h is willingness to adhere—as diligently as possible—to the will of God. Job was blessed with many things such as the material wealth of land, animals, money, and family. According to the first chapter of the Book of Job: Seven sons, and three daughters were born to him; and he had seven thousand sheep, three thousand camels, five hundred yoke of oxen, five hundred she-asses, and a great number of work animals, so that he was greater than any of the men of the east. (613) Socrates, however, was theShow MoreRelatedLessons Learned From Socrates Plato s The Apology 1453 Words   |  6 PagesFrom Socrates (Three Points Learned From Socrates in Plato’s â€Å"The Apology†) In the year of 399 BCE, the philosopher Socrates was put on trial for two things, being an atheist and corrupting the youth. Both of these charges were because of false accusations of people who were insulted by Socrates’ intelligence. Socrates’ argument or defense against the charges while he is on trial is written by Plato, Socrates’ student, as â€Å"The Apology.† During Socrates’ trial, he argued that he was not wise, but explainedRead MoreUnderstanding Philosophy and Its Benefits1194 Words   |  5 PagesUnderstanding Philosophy and its Benefits By: Anonymous Understanding Philosophy and its Benefits 1 Many of Plato’s dialogues such as the Euthyphro, Apology, Crito and Phaedo are based upon the same reoccurring theme, the defense of the study of philosophy. Plato’s dialogues notable for their depth in a relatively narrow framework, attempt to argue the benefits of philosophical reasoning through essence, knowledge and truth. To understand the benefits of philosophy one must pose the questionRead MorePlato And Plato s The Apology1623 Words   |  7 Pagesmore interested in determining how the world worked and its origins/cosmology, as oppose to philosophers such as Plato And Socrates who focused more on ethics or morality. Plato’s conception of God and religion can be depicted in his literatures â€Å"Euthyphro† and â€Å"The Apology† which he expresses through his writings of Socrates in dialogue formation. While one may assume that both Plato and Socrates shared analogous notions of God and religion it is impossible to truly know given the Socratic problemRead MorePlato, Philosophy, And Philosophy929 Words   |  4 Pages â€Å"Plato is philosophy, and philosophy, Plato.† – Ralph Waldo Emerson. This was the first quote I read regarding Plato when I first picked up the Great Dialogues of Plato, and turned it over to read the back cover. This quote struck me fo r some unknown reason and I instantly couldn’t wait to begin reading the dialogues of Plato and begin to understand why he is regarded as one of the great philosophers. The first piece I read, was The Apology, spoken by the great philosopher Socrates and writtenRead MorePlato Is One Of The Greatest And Well Known Philosophers1388 Words   |  6 Pages Plato is one of the greatest and well known philosophers of all time. Born around 428 BC, Plato grew up in Greece learning from Socrates, another well known philosopher. Later in life, Plato taught Aristotle who was also a well known philosopher. His works of writing and thoughts about life have significantly impacted the Western culture in numerous ways. In selected readings of Plato, he seems to place importance on wisdom, and how to attain wisdom. Plato argues that in order to attain pure knowledgeRead MoreThe Big Three Ancient Greek Philosophers1107 Words   |  5 Pagesthe Great, and George Armstrong Custer. Yet, some of the most influential people in history also represent some of the least known. A majority of these individuals are philosophers such as Plato and Aristotle. These two philosophers are regarded as two of what some call the Big Three of Philosophy. â€Å"Socrates, Plato, and Aristotle. You can’t begin a study of world philosophy without talking about these guys: the Big Three ancient Greek philosophers†(Cohen). Aristotle was Plato’s student, and the remainingRead MoreApology And Aristophanes The Clouds982 Words   |  4 Pagesintrigue present day students of classical works, they raise questions about the veracity of his quoted works. There are some works which shed a positive light on the scholar while others convey the contrary. One such comparison is that of Plato’s book, Apology and Aristophanes’ play The Clouds. Throughout both masterpieces there are connotations that they both disagreed and presumably misrepresented Socrates’ methods, beliefs and overall views. Misrepresenting Socrates has inevitably created an only partialRead MoreThe Comparison Of Socrates And The Death Of Plato And Plato1292 Words   |  6 PagesFor many years people have been reading and discussing what writings and works mean from cave drawing and different pieces of art to the Bible. Today we will be discussing the The Death of Socrates (Apology Crito and Phaedo) and the author Plato. Plato was a student of Socrates. In these dialogues, he narrates the events leading up to Socrates’ death. To begin I will be discussing the reasons why Plato wrote these dialogues. Leading into the discussion of each dialogue and the importance each workRead MorePlatos Philosophy in Apology1375 Words   |  6 PagesPHL202H5 Plato s Philosophy in Apology Plato was known to be one of Socrates students, and knew him for over 40 years. Although Plato s version of Apology is popularly believed to be (the most accurate) historical recount of what happened in 399 B.C on the day of Socrates trial, historians cannot be sure the validity of everything he wrote. It can be argued that it is actually a philosophical work, remarking on the teachings of Socrates and his beliefs, which he stood by even until hisRead MoreAllegory Of The Cave Readings And Good Brahmins By Voltaire733 Words   |  3 Pagesassignment for this class is to compare the different philosophy viewpoints of Plato’s Apology and Allegory of the Cave Readings with Good Brahmins by Voltaire. A recapitulation of the Apology, Allegory of the Cave Readings and Good Brahmins will provided, evaluating each story’s position. Finally, concluding both Socrates’ and the Good Brahmin’s into my own philosophical understanding and perspective. First, Apology. This is Plato’s narrative of Socrates trial for charges â€Å"that Socrates is a doer

Global Marketing vs Domestic Marketing - 3690 Words

Global Marketing versus Domestic Marketing Introduction Marketing is far and wide. Informally or formally, organizations and people engage in various actions that could be called marketing. Marketing deeply influences our everyday lives. Good marketing is the result of careful designing and implementation. Marketing practices are continually being refined and reformed in virtually all industries the chances of success. But marketing excellence is rare and difficult to achieve. Marketing is both a â€Å"science† and an â€Å"art† – there is stable tension between the creative side and the formulated side of marketing. Domestic marketing takes place within the boundaries of the nation. In a global industry the strategic ranking of competitors in the†¦show more content†¦Strategic marketing is negotiating, initiating, and managing suitable exchange relationships with crucial interest constituencies or groups, in search of sustainable competitive advantage within particular markets, on the strength of long run ch annel, consumer and other stakeholder franchise . The long held inhabitants of marketing are focus†,†competitive advantage and customer value. Which means that the organisation have to study the market first then develop services or products that satisfy customer requirements and wants, build up the correct marketing mix and fulfil the objectives as well as providing customer satisfaction on a long-lasting basis. Preoccupation with the planned workings of the marketing mix direct to the neglect of lasting product development, so Strategic Marketing was developed. The focus was shifted from understanding the whole thing about the customer, to understanding the customer in a framework which includes the government regulations and policy, competition, and the broader social, political macro, and economic forces that outline the evolution of markets. For global marketing this means falsifying alliances (relationships) or expanding networks, working intimately with industry competitors and home country government officials an d to achieve entry to a target market.Organisations start to expand and run functions in the targeted country or outside countries. The following are the stages to describe the characteristicsShow MoreRelatedHow Effective Global Advertising1084 Words   |  5 PagesIntroduction: This paper focuses on how effective global advertisements with respect to cultural effects in India. In other words, the purpose of the paper is to find out whether a global advertisement will be effective; is it affected by culture, region especially in India. Global Marketing is the strategy used to increase sales and profit of a brand in international marketing through single message (Reference, 2016). In recent times, Global markets have increased significantly. In past few yearsRead MoreA Global Versus A Swot Approach For Marketing Golf Clubs For Callaway888 Words   |  4 PagesHello Everyone, 1.) What are the pros and cons of a global versus a multidomestic approach to marketing golf clubs for Callaway? Which approach do you feel would have more merit and why? Global marketing would be the better option if your business has products/services that are used globally and the customers around the world are aware of the value and benefits of the company. You are the one who will be responsible for the design and development of one product or business strategy. We should marketRead MoreMarketing Strategy Of Coca Cola1346 Words   |  6 PagesMarketing is the backbone of any company. From planning to supply chain, the performance of a company will be dependent on how good the product produced is going to be marketed. If the marketing strategy fail, all efforts put in finance, production, planning and supply chain will be in vain. Coca Cola has been one of the marketing gurus in India breaking all the national cultural barriers in its way. The nature of international marketing strategies is the foundations of getting a better share ofRead MoreThe Development Of The Woods Pvt Ltd Essay1330 Words   |  6 Pagesproduce round wood products. 2 KEY MARKETING CONCEPTS FOR XYZ WOOD PRODUCTS Marketing is a system based upon information, which can be used in terms of developing business strategies, increase organisation’s return on investment, allow for more successful innovation, lead to better branding efforts, increase the effectiveness of your promotional efforts and strengthen any company’s web marketing efforts (Martin, 2005). 2.1 Marketing vs. Selling and Marketing Evolution Any area providing a setRead MoreInternational Vs Domestic Strategies : International Marketing Model1326 Words   |  6 PagesInternational vs Domestic Strategies Strategies are the models of guiding companies from the existing position to where it owners would like it to be. Strategies are varying based on the business model. Business growth strategies, human resource development strategies, marketing tactics and internal goal-setting are the major focused areas in a business. Based on the business model, there are domestic and international strategies are implemented. International strategies are set up considering largeRead MoreMarketing and Heineken959 Words   |  4 Pagesyourself in the role of the Global VP of Marketing at Heineken. You have different marketing teams evaluating the Heineken’s global brand positioning. Your objective is to recommend to the CEO how you should proceed with your global brand efforts. 1. What are Heineken’s strengths and weaknesses? Is Heineken a global brand? Why or why not? What are the characteristics of a global brand? What competitive and cultural barriers does the Heineken brand face? A global brand is one which customizesRead MoreBranding, Pricing, and Distribution1528 Words   |  7 PagesBranding, Pricing, and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words, each segment should be a link in the chain to a completed marketing strategy. The ultimate goal is to reach a successful culmination of all three tiers that willRead MoreGlobal Business Cultural Analysis Of Japan Essay1627 Words   |  7 Pages Global Business Cultural Analysis: Japan James Hendricks Liberty University  Global Business Cultural Analysis: Japan Technological advancement has made globalization an inevitable factor that businesses of the future will need to consider in order to be successful. Increasingly, companies that have been solely domestic are branching out internationally for a wide variety of reasons, but in the end, it’s all about making profits from previously inaccessible market segments. Read MoreInternational Promotion and Market Research of Nivea Essay744 Words   |  3 PagesNivea International Promotion International Market Research Nivea: International Promotion Promotional marketing mix issues revolve around advertising. Direct mail, e-mail, media publicity, public relations, sales promotion and the internet are a few ways Nivea promote its products within international markets (Hollensen, 2007). Trying to standardise one or two issues in each international market may be achievable. Trying to standardise every issue listed above inRead MoreRussian Standard Vodka: Strategies for Global Branding and Expansion Into the Us Market1460 Words   |  6 PagesRussian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the

Strategic Intent free essay sample

Traditional competitor’s analysis is far too outdated in order to measure the continuously changing global market and develop organizations sustainable strategic intent (Hamelamp; Prahalad 1989). The organizations inside and outside scope of constantly changing global market have developed dramatic impact to the organizations, causing difficult to develop sustainable competitive advantages. Thus the organizations have to widen their vision to all possible competitors in order to incorporate and develop competitive advantages leading the firm’s success. By firms continuously reviewing and comprehending competitor’s strategic intent and their SWOTs analysis gives strong vision to changing global market and ideal to where the firms should be leading to Curtis et al (2006). This will result in firms developing sustainable competitive advantages in continuously changing global market. Furthermore by understanding competitor’s internal strength and weakness, by overpowering them contributes to firms broadening their view of future global market place and understanding there strategic intent can turn into firm’s development of their own sustainable strategic intent and competitive advantages (Grant 2003). As a result acquisition of the broad view of all the possible potential competitors and global market, by comprehending and studying competitors SWOTs and strategic intent allows success in firms in global market through gaining sustainable competitive advantages Grant (2003). However, if the firm’s vision of the changing global market place and competitors is narrow it may causes firms to be defeated their opportunities in gaining competitive advantages in global market place and also their current market position (Chandrapeakaikul 2008). Firms’ having narrow vision prevents them to comprehend the changing global market and visualize the future global market place, which leads to firms fail achieving sustainable strategic intent and success. As global leading organization it’s clear that they have strong measureable and sustainable strategic intent allowing them to create sustainable competitive advantages in the global market (Hamelamp; Prahalad 1989). Thus in order for firms to gain sustainable strategic intent it requires them to have extraordinary communication, which allows individuals in the firms to increase their devotion and dedications to the process of the firms objective. Furthermore it allows amongst the firm’s members allows in increasing effectiveness and efficiency, which leads to firm’s success. Within the firms high-level leader has significant role in developing and continuously improving communication between individual members of the firm. It is emphasized by Lreland and Hitt (1999) that having effective strategic plan in communicating and organizing firms members formed by the high level leader results firms competitive advantages creating synergy influences and improves strategic decisions. In addition, it also provides basis for coordinating decentralized decision-making that brings strong standard position in global market to the firms. Strategic planning can develop the environment of the organization that might create focusing on improving individual members ability to approach personal’s best goal if this condition satisfied sum of individuals efficient tigers considerable results of value in organization which is beyond individuals pure sum (Andersen 2000). However, when the high level leaders sets a goal, which is astronomical or impossible to approach, it causes individuals in the firms to decrease in their moral, motivation, and leads to divergence. This triggers firms to misplace control of the human resources causing problematic in predicting or finding the strategic of all potential competitors in the global market. Also it is indicated by Lines (2004) that if the values and the goals are not been reflected or been achieved firms are expected to decrease in their ability and capability. It can be seen that successful and leading firms have well developed management structure that tends to success in acquisitioning sustainable strategic intend and competitive advantages. Hamel and Prahalad (1989) suggest that by firms utilizing managers and high-leveled managers can take role in figuring out the global market trend and customers in order to approach sustain strategic intent, which allows the firms to have long-term plan that leads to organization success. Furthermore, firms managers should implement total quality management (TQM), which can become their competitive advantages, by providing better quality and service them competitors (Claver et al. 2001). This can benefit by firms achieving strategic process, which allows them to settle a correlation between total quality management and strategic management. Total quality management benefits firms by providing goods and service, which consists of, enhanced quality to customer’s satisfactions. It results in building a sustainable comparative advantage amongst competitors by attracting more customers. Following this process the executive is able better communicate with whole firm members in order to increase co-operation and co-ordination among the firm’s members. As a result, the form of the organization turns from bureaucratic culture to quality-oriented one, which triggers sustainable and long-term competitive advantage and would contribute to successful organization (Claver et al. 2001). In addition TQM also can benefit when it firm faces opportunities, they get various inter-comprehension and are able to predict future long-term plan or forecast in same time. By achieving opportunity which is external factors that organization has no control, it provides them with great change to create sustainable strategic intent and comparative advantages. However when they failed to get motivation to approach the goal, the firm’s aim could be not success to process. This results from incorrect information or inefficient decisions that firms have made in order for them to achieve the goal (French, Kelly amp; Harrison 2004). Also strategic intent mix process could lead to conflicts between the firm’s members when they combined and subsequently processing it together causing inefficiency and failure to survive in the global market.

Nintendo’s Video Game Revolution free essay sample

When Nintendo introduced Wii to the market it differentiated itself and opened up a new market segment of non-video gamers to the video game industry. The Wii game console was considered a success as it attracted a wide range of people from children to seniors in playing a wide variety of â€Å"physical† games through its unique game controller. As a result, due to overwhelming demand, Nintendo has been facing product shortages. It is important for Nintendo to solve the Wii production shortage issue as soon as possible because competitors such as Microsoft and Sony are just waiting to steal the businesses of unsatisfied Nintendo consumers. To deal with the current problem, Nintendo is planning a marketing strategy in order to satisfy customer’s demands and retailer’s needs. There are four alternatives being considered: Direct selling through e-commerce Provide direct global access to consumers. Access would allow consumers to purchase product at a time convenient for them and have the product shipped directly to location of choice. We will write a custom essay sample on Nintendo’s Video Game Revolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pre-order incentive programs An incentive program where the consumers can pre-order the product, for which they receive discounts, and have the peace of mind that their Wii will arrive on time. Increased production and Stock up Increased Wii production and quantity purchase discounts offered to retailers as a trade-off for storing larger quantities of inventory. Status Quo Make no changes the production schedule, and hope that customer demand matches production. After considering several factors including competitors, consumer demands, the company’s capacity, as well as upcoming videogame technology, it is recommended that Nintendo should act immediately to take advantage of the current sales opportunity by increasing production in order o meet high market demand. In addition to this, they should adjust the retail price of the Wii to compete with the Xbox 360 and the PlayStation 3 which are the main competitors with Nintendo’s Wii. A detailed action plan, covering the next 9 months, is outlined in this report which allows Nintendo to solve the product shortage issue in time for the upcoming 2007 holiday season. Furthermore, a contingency plan has been developed and documented to assist Nintendo in the event the action plan does not proceed as planned. Problem Statements George Harrison, the senior vice president of marketing for Nintendo of America, is facing a challenging situation while planning the production levels for the latest home video game console, known as Wii, for the 2007 holiday season. Issues that George has to consider are: †¢Potential shortages of the Wii home video consoles for the upcoming holiday season might irritate retailers and fail to meet consumers’ demands. †¢The public might view product shortages as an intentional step taken by Nintendo to create demand. †¢Shortages may lead consumers to purchase the competitors gaming console. Company Objectives Nintendo places a high importance of customer relationships and consumer satisfaction. Nintendo’s main objective in the upcoming 2007 holiday season is to meet retailer’s and consumer’s demands of its immensely successful new product, Wii.. Further, the company would want to aim to differentiate its product, the Wii, from its competitors, Sony and Microsoft, by choosing different marketing campaign venues of focusing on product’s users. Nintendo would target other segments that include young children, parents, and senior citizens rather than 18 to 35 year-old male gamers which are the core target of Sony and Microsoft. Nintendo would want to introduce its video games â€Å"to be innovative, intuitive, and inviting† to the public. Company Background Founded in 1889 in Kyoto, Japan, Nintendo produced handmade playing cards and from there expanded into toys and games. Nintendo produced its own electronic home console in the early 1980s. The success of Nintendo’s video games including such favorites as Donkey Kong helped Nintendo expand into North America market selling video game adventures including Super Mario Brothers, The Legend of Zelda, and a sequel to Donkey Kong. The booming success of home computer technologies almost killed the home videogame industry in 1983. However, the introduction of the Nintendo Entertainment System (NES) launched at that time created mass success for the company because there was no direct competition. This monopoly position did not last long; however, as competitive products such as the first PlayStation console from Sony, and the Xbox from Microsoft eventually became the gaming systems of choice, achieving a higher market share than the Nintendo Game Boy in the late 1900s. Facing tough competition, Nintendo started to focus on another path where competitors had not reached yet. Rather than attempting to outdo Sony and Microsoft in the battle for the best graphics for extreme gamers they changed their view. They decided to target people who have never played video games before, therefore carving out a new market for themselves. Thus, the Wii console was developed and was a enormous hit where the products were constantly sold out as soon as they hit the shelves and product shortages became a concern. Situation Analysis Strengths †¢The Wii target price is $249 which is the lowest price comparing to the Xbox 360 and the PlayStation 3. †¢The motion-sensing Wii controller creates a new way for people to â€Å"experience† playing games. It has no buttons at all and it can be used as different tools in different games such as a tennis racket in a tennis tournament or a baseball bat in a ball game. †¢Users can also use the Wii to access to the latest weather, news, sports, email, and other Internet services. †¢Wii users can enjoy an enormous variety of games; more than 400 game titles. The simplicity of Nintendo’s console made it manageable for software publishers to develop game software without the usual delays. The cost of a Nintendo game is around 25% to 50% lesser than that of Xbox 360 or PlayStation 3 games. †¢Nintendo has used a unique way of advertising by allowing the public to try its products to determine for themselves how fun and different the products compare to the traditional videogames in shopping malls and other venues such as the American Association of Retired Persons Annual Meeting. †¢The TV commercials focused on users rather than the game. Weaknesses †¢The Wii does not allow users to benefit from advanced online services and does not have Blueray or DVD drive for users to watch movies. †¢The graphics in Wii are not as good as the Xbox 360 and the PlayStation 3 where the graphics are significantly better. †¢Nintendo’s manufacturing department is still facing product shortages around the world. †¢Too many game titles developed by third parties which are supported on the Wii platform could lead to confusion for end-users, and this may negatively affect the chance of good game titles reaching customers. Opportunities Nintendo targets gamers, mothers, and multi-generational families. This segmentation is much bigger than the core 18-35 year-old male gamer which is the target audience of Sony and Microsoft. The extended online service (Virtual Console) has the ability to attract more customers who are willing to pay for advanced features. In addition, the potential of online advertising revenue is feasible. †¢The demand for the Wii remains high and Nintendo enjoys the largest market sharing in gaming systems Threats †¢Competitors have lowered their initial retail prices to be within the same price range as Nintendo Wii. Sony and Microsoft have also introduced new games for casual gamers such as â€Å"Scene It? † and Echochrome therefore expanding their customer base. †¢Product shortages may create a negative image for Nintendo as the public may think that Nintendo is intentionally shorting supplies to gain higher profits and increase demand. †¢Future technologies such as the Android and the IOS will begin to compete with Nintendo. †¢Mobile games are more and more popular and the price of mobile games is extremely affordable. Television related games may lead to a future games market, therefore threatening traditional games. Apple games are already becoming another strong competitor because of their low price and many choices. Market Analysis Nintendo’s market share remained strong from 2007 to 2009 when the company had about 49% market share compared to Xbox 360’s 27% and the PlayStation 3’s 24% (Appendix 1). The strong growth was mainly due to the low price range and bigger market segmentation combined with the new marketing strategy venues. However, Nintendo’s competitors, Sony and Microsoft, are aggressively competing with Nintendo by lowering their prices and introducing more games similar to the Nintendo Wii (Appendix 2). This can be a real battle field for Nintendo. Furthermore, the new trend of technologies of Android (ie. from Samsung) and IOS (ie. from Apple) is merging into the market. These technologies allow users to download games online and play them directly on their smart-phones, access the internet for interesting apps, watch online movies, and access their email anywhere and anytime. This is a real potential threat for Nintendo. These smart-phones have higher retail prices at around $400 to $600 but with the current fast pace of technology the prices are likely to go down quickly. There has been an indication of a significant increase in market share for the Android and IOS. Nintendo should consider this trend in the development of their long-term strategy. Segmentation Nintendo has capitalized on a previously mostly untouched market with their release of the Wii, bringing people who had no interest in gaming to the gaming â€Å"table† with their keen design and marketing style. We have determined four separate segments for game use as follows: †¢Video â€Å"Gamers† †¢Fun seeking family members †¢Weight conscious Wii-users †¢Saavy Seniors Video â€Å"Gamers†: These are individuals who are constantly seeking out a new video game challenges, and are always on top of the latest systems and trends. Generally, people in this category tend to be male, within the ages of 19 to 35. They utilize video games for entertainment, to compete via online gaming and in social surroundings and as a way to relieve day to day stress.. Generally they have a high level of video game usage and pride themselves with their title of â€Å"gamer† as it differentiates them in the crowd. Fun seeking family members: Members in this category can be of all ages, looking for an opportunity to spend some quality time with other family members, in an activity all members can enjoy. Generally these members are value and time conscious, are concerned about fitness and health and are regular users of the video game console as part of their weekly family time. Weight conscious Wii-users: These are specific individuals who utilize the Wii as a fitness tool for health and wellness. With the addition of the Wii â€Å"fit†, maintenance and weight loss can be achieved through regular routine use. These individuals utilize the Wii on a routine basis, are conscious of fitness and health benefits and focused on achieving a healthy life balance. Saavy Seniors: These individuals, over the age of 65, are looking for a method to stay fit, maintain their mental health all while enjoying a unique method of entertainment. Segment #1234 NameVideo â€Å"Gamers†Fun seeking family membersWeight Conscious Wii-usersSaavy Seniors Qualifying dimensions Who? 18 to 35 year old â€Å"gamers†Family members of all ages People of all ages looking for a fun weight loss and maintenance techniquePeople over the age of 65 What? Wii video game useWii video game useWii video game useWii video game use When? FrequentlyRegularly/ OccasionallyRegularlyOccasionally Where? At home, online gaming and sociallyAt homeAt homeAt home Why? To compete with other players, as a relaxation and social activity and to remain in the â€Å"mainsteam† gaming worldOpportunity to spend time with other family members doing something everyone enjoysTo lose and maintain weight, while having a good timeFor fun and relaxation, to maintain physical fitness and to maintain mental acuity. Segment size30%40%15%10% TrendsSeekers of the â€Å"latest and greatest† technology, competitive and sometimes social Fun and quality family time seeking, value and health consciousHealth and life balance conscious, open to new ideas and experiencesHealth and wellness conscious, open to new things, motivated to explore new ideas Other Determining dimensions Benefits soughtEntertainment and thrills, game differentiation and competitionValue for money, quality family time, entertainment and fitness and health benefitsFitness and health benefitsFitness and health benefits, mental and physical stimulation and entertainment Usage rateFrequentlyRegularly/ OccasionallyRegularlyOccasionally Nintendo’s Wii game system really hit the mark when they opted to change the rules of the gaming world to target users who previously did not use video games. Expanding the range from the typical 18 to 35 year old market to a range of 6 to 75 has helped to achieve this goal. Nintendo designed a system that was easy to operate for all users, not just â€Å"gamers† constantly searching for the new technology. In doing so, they caught the current market off guard, creating market share for themselves in families, seniors and people looking for different options to keep healthy and work out. Their current market caters to individuals in all walks of life, and at all ages. Rather than focusing their campaigns at the typical 9 to 24 year old male audience, Nintendo utilized a marketing campaign showing families and individuals in all areas of business, culture and family life. As such their market grew to everyone rather than the atypical video game use. Pricing is another key issue as Wii, has been priced at much lower price than its main competitors, Microsoft’s Xbox 360 and Sony’s Playstation PS3 game consoles making it more easily affordable and accessible to more people. The potential for continued growth continues to expand for Nintendo’s Wii.. Wii not only provides games, but learning opportunities, weight loss programming, and intellectual puzzles. The potential market extends from families looking for a way to spend time together, to seniors looking to keep their memories sharp. Competitive Analysis Nintendo’s main competitor’s of their Wii gaming system are Sony’s Playstation 3 (PS3) and Microsoft’s Xbox 360. As noted above, the Wii still held almost half (49%) of the market share of the gaming system market with the Xbox 360 and the PS3 almost splitting the remaining market share at 27% and 24% respectively. Initially upon the release of the PS3, which was expected to be a huge success, they were marketed at a whopping $599 each, which excluded additional games. Wii was positioned for the value conscious edge of the market with its much more affordable $249 price tag which included a variety of games. However, in response to the Wii’s massive success, both Microsoft and Sony reduced the prices of their PS3 and Xbox 360 consoles to $499 and $279 respectively in order to be more competitive. With the new Nintendo Wii packages being retailed for around $350 to $600 because of the huge demand for the product, this could decrease the edge that the Wii previously held with value pricing compared to its competitors. Sony and Microsoft’s new focus on casual gaming options such as â€Å"Scene-It† for Xbox 360 also shows their change of focus to casual gamers from their prior 9 to 24 year old male target audience increasing Nintendo’s competition in the casual gaming market. Despite these improvements, Nintendo continues to dominate the market, with continued and expanded market share through 2011 through its unique, â€Å"simplified† gaming systems focused on user experience rather than attempting to compete with the extreme graphics of the PS3 and Xbox it has carved out its own market share and redefined the video gaming experience. Competitive Analysis Brand NameBrand â€Å"Focus†Target marketCompanyPriceMarket Share (2009 – Appendix 1) Exceptional top of the line graphics, catered towards the extreme gamer at a premium price18 to 35 year old â€Å"gamers†Sony $49924% Mid-range to high range graphics, catered towards the â€Å"gamer† audience at a mid to premium pricing level18 to 35 year old â€Å"gamers†Microsoft $27927% Value pricing, lower to mid range graphics, but targeted at an â€Å"all user† audience gaming experience everyone can enjoyAll target audiences of all agesNintendo $249 (with retailers offering package from $350 to $600)49% Nintendo Wii Positioning Table: Key Factors Key Opportunities †¢Further increase of market share by extending consumers into all ages, demographics and individual walks of life through appropriate marketing campaigns and techniques †¢Future game design and software engineering to ensure unique and exciting games and consoles †¢Opportunities for further growth in the seniors and students sectors as mental stimulation and learning utilization tools Key Success Factors Production maintenance to reduce or eliminate shortages to meet customer demand †¢Competitive pricing against key competitors of Xbox 360 and Playstation 3 in order to maintain value advantage Maintaining and increasing consumer awareness of product releases and success through advertisement campaigns †¢Maintaining the market share by introducing exciting and challenging gaming products Key Uncertainties †¢Competitive reaction is unknown as Nintendo’s current competitors could release a similar â€Å"improved† version to gain market share †¢Continued consumer acceptance of the product New entrants to the market could steal Nintendo’s market share Alternatives Product shortages are a problem in the video gaming industry due to various reasons. First of all it is very difficult to precisely forecast the demand for a particular product given the very nature of this type of entertainment as new products keep coming into the market at a very fast rate. A missed sales forecast could either mean that the supply exceeds the demand and the product sits in the manufacturer’s warehouse or the demand is so high that the consumer gets frustrat ed when the product is not available anywhere. Any particular console or game may be in huge demand one month but not the next depending on the consumer’s mood. Harrison as the vice president of Marketing is in an enviable position as the demand for Wii has surpassed the company’s most optimistic sales projections. Nintendo has experienced product shortages with Wii before and Harrison does not want to make the same mistake again. Harrison knows that if product shortages continue into the 2007 holiday season, the retailers and consumers will get very discontented and this may lead to a loss of market share of the gaming industry. In order to ensure that the Nintendo does not face any product shortages the company could adopt various tactics. 1. Direct Selling In addition to selling through retailers, use web site-based e-commerce system to give direct access to customers. This would be a suitable marketing channel to target consumers who find it hard to go to the retailers to purchase the system. The direct sales channel would be accessible globally and the product would be shipped directly from the manufacturer. The consumers will be able to order the product at their own convenience and if there is a shortage, the consumer can have the Wii put on a back order. Nintendo can use live camera feeds to show how the game is played and enjoyed by gamers of all ages. The direct sales would however also mean that the consumer does not get to touch or see the product. The consumer might also want the product to be demonstrated before the purchase. For shortages during the holiday season, consumers should be provided a discount of $40 and sent a personalized gift card that could be provided to the future gift recipient. †¢Pros oThe product can be marketed to a larger market oSales and customer response can be tallied at any time oBackorders can be tracked Sales cost will be lower as the middleman retailer will not be required. oConsumers can provide online reviews oConsumers can track the shipping and availability of product †¢ Cons oWebsite for direct sales may not be up and ready in time for holiday season oConsumers cannot see a live demonstration oConsumers are not able to talk to a salesperson regarding their concerns oGlitches with Web site means lost sales oConsumers may face inconvenience if the product needs to be returned/repaired oDirect sales can potentially compete with Nintendo retailers and may upset them due to this competition . Pre-order Nintendo could start an incentive program where the consumers can pre-order the product well in advance of the holiday season. Wii demonstrations can be held on an ongoing basis at various retailers where interested gamers can have first- hand experience playing the games and then pre-order the console with the games. The company can offer discounts on pre-orders that are placed a few months before the holiday season. The consumer will have the peace of mind that the product will arrive on time and the company will know in advance about the production quotas.

Sexuality in Modern Times Essays

Sexuality in Modern Times Essays Sexuality in Modern Times Essay Sexuality in Modern Times Essay Sexuality in Modern Times BY Ivorys We as humans are sexual beings from the time we are born until the day we die. Sex is seen as intimately involved in Gods design for the universe, and as something profoundly important that involves a persons mind and spirit as well as body. On one hand it is perfectly natural for one to engage in sexual activities with a person of the opposite sex and on the other hand it is wrong to use in a naughty and unsafe way. From the Colonial times until the 19th century sex in America was defined as reproductive. In the beginning of the 19th century on until the 20th century sex became significant to many as a means of communication and intimacy. Sex in todays society is being used in the wrong way to express ones sexual desires. Unsafe sex is the number cause of Studs, Aids, and pregnancies which can potentially lead to abortions and cancer. As we develop into sexually expressive individuals we manifest into our sexual beings. When individuals use sex other than reproduction it is viewed as being naughty or unhealthy. Sex is a perfectly natural thing and should not be seen as wrong or shameful. I believe that back in the early days sex was being misused significantly as not for a means of conception but for torture and slavery. On the other hand I do think that sex when used for conception and intimate purposes is very natural, but when it is used for other purposes other than those reasons it can be seen as naughty and potentially dangerous.

Write problem set Speech or Presentation Example | Topics and Well Written Essays - 500 words

Write problem set - Speech or Presentation Example this is because, the substitution effect changes. The quantity of capital is less with more wage rate In the long run, a decrease in the price of capital will lead to an increase in labor units. This is because the proportions have a substitution effect. The total effect will be less capital and more labor employment. a) According to the substitution effect, I would expect a company to have a high own wage elasticity of demand if the other factors of production such as capital can easily be used as substitutes for labor. This would make it easy for labor to be reduced or increased depending on its substitute’s quantities. b) If the product being produced in an industry has high price elasticity, then it means that the labor elasticity of demand will also be high. If an industry is producing coffee and the elasticity of demand for coffee keeps changing, then the own wage labor rate will also change relatively to the elasticity of demand of the product. c) When all the other factors of production have a high elasticity of demand, then it also means that the labor elasticity of demand will be high thus elastic. If a company’s capital demand keeps changing for example, then it means even labor demand will change as the two are co-related. A company will only be able to hire what it can pay for thus the elasticity. d) If the total cost of production of a company is highly contributed by labor, then the labor elasticity of demand will tend to be highly elastic. This is a scale effect that means that, the more labor in an industry contributes highly to more total costs in production, the more the company is likely to demand labor. If product cost is low for example and the company requires to spend less on production, they will cut on labor because it has the bigger percentage hence the

War on Terrorism Research Paper Example | Topics and Well Written Essays - 1000 words

War on Terrorism - Research Paper Example The invasion of Afghanistan is seen as the first action of this war, and initially involved forces from the United States, the United Kingdom, and the Afghani Northern Alliance. Since the initial invasion period, these forces have been augmented by troops from Germany, Canada, Australia, and New Zealand. In 2005-2006, Canadian forces there will be increased to over 2000 troops. Canada also supported coalition efforts in Operation Archer, Operation Apollo, Operation Altair, and Operation Athena as part of the ongoing support for Operation Enduring Freedom. The Canadian government, however, does not recognize Iraq as part of the informal network of support for the attacks of 9/11 and as such, has declined to send Forces to that theatre of operations, although scores of them are on assignment to US Forces - mostly assisting in AWACS operations. (Richard Miniter. October 2005) Support for the United States cooled when America made clear its determination to invade Iraq in late 2002. The United Kingdom, Italy, Spain, South Korea, Poland, and Australia joined the "coalition of the willing", unconditionally supporting U.S.-led military action. Other countries, including Canada, Germany, France, Pakistan, and New Zealand opposed military action and blocked American attempts to pass a UN resolution explicitly backing military action. Countries that did not participate in the invasion but who have made themselves parts of the reconstruction and peacekeeping efforts include Ukraine, the Netherlands, Denmark, and Romania. Many of the 'Coalition of the willing' countries also have sent troops to Afghanistan, particular neighboring Pakistan which has disowned its earlier support for the Taliban and contributed tens of thousands of soldiers to the conflict. Support for the "War on Terrorism": Supporters assert that democracy in traditionally authoritarian countries has a transformative power that will add to peace and stability. Supporters downplay civilian casualties by arguing that many who live near terrorist cells are likely to support them materially, although this would imply that western tax-payers should be considered legitimate targets by those opposing western military action. Some argue that war could act as a deterrent against terrorists, demonstrating to potential recruits that they would face certain retribution. This argument may hold less water in reference to suicide terrorism, or when terrorists expect to become martyrs, but can be argued to deter such attacks by weakening the logistical base which provides martyrs with explosives and points them toward effective targets. (Gary C. Schroen. May 2005) Some analysts argue that democracy in the Middle East will elevate Islamists, including radicals, who will use democratic institutions to gain power but then implement their autocratic agenda. Democracy can also lead to instability. In short, things may get worse before they get better, which may be bad news for the US. Many however believe that in the long run increased democratic governance or the break up of static autocracies will lead to a better outcome than the status quo even if the emerging governments initially oppose U.S. policies. Some furthermore argue that any type of somewhat democratic government would find more common ground with the U.S. than the existing ones even if rapprochement was gradual and difficult.

Report on Air Asia Essay Example for Free

Report on Air Asia Essay The route map of all the destinations covered by Air Asia and Air Asia X are also shown. Booking services Once the destinations are selected the flight times and the base prices will be displayed AirAsia GoAir Asia Go ensures customers to book flights and the hotel rooms in their preferred destinations at the click of the mouse. AirAsia Credit Cards With the Air Asia credit cards, each customer is entitled for great deals and discounts on selected flights and purchases from Air Asia. AirAsia Insure Air Asia has its own travel insurance, which is Air Asia Insure travel protection. AirAsia CourierWith Air Asia Courier, the courier rates are 50% lower than the nearest competitor prices. It has two main services, that is Delivery to Door and Airport to Airport services. AirAsia RedTix An online ticket service in which customers can buy tickets for upcoming sporting events, theatre shows, and many more. Air Asia RedTix partners with premier event organizers to bring customers the world of high class performances and entertainments. Red MegastoreA merchandise service from Air Asia in which you can browse and shop for exclusive merchandise from the comforts of your home. Exclusive Air Asia merchandise, collectibles, exclusive cosmetics and fragrances are available for customers to choose from. AirAsia. cafeThis is an in-flight experience that is specially tailored to cater to the needs of the customers’ needs and expectations. Food and Beverages, AirAsia Merchandise, and in flight entertainment. Figure: 8 Product Services of Air Asia (Accessed on 25th May 2010) http://www. redmegastore. com/webshaper/store/viewCat. asp 3. 0 Mega Environment Mega environment are the general condition outside an organization. Mega environment have 5 elements. These are Technological, Economic, Legal Political, Social culture and International. In this particular time our group will be explaining about Technological and Social Culture. 3. 1 Social/Culture Brand culture With the tagline ‘Now everyone can fly’, Air Asia’s philosophy of low fares is aimed to make flying affordable for everyone. Air Asia also aims at making travel easy, convenient and fun for its guests Malaysia is a multiracial country, boasting races of Malays, Chinese, Indians and others. Malaysia’s state religion is Islam, but people are free to choose their religion. Malay is the official language in Malaysia, as English is also widely used. Fernandess management style to build on the basis of culture, creating a strong brand, and using his own unique way. He stressed that the departments are closely linked, and also the importance of distinguishing. He explained in the aviation industry, The pilots think they are God, and also the engineers as these are very important people. † Air Asias philosophy is: not only affordable flights, but also interesting and fun experience in each flight.

Symmetrical Communication Essay -- Business, Win-Win Solutions

Introduction This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management. Body Effective definition of symmetrical communication Grunig and Hunt (1984) defined symmetrical communication as† the management of communication between organizations and its publics† (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either â€Å"collaborative or symbiotic† (Grunig, 1989. P. 13). Explanation of symmetrical communication The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves â€Å"creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics† (Bruning &Ledingam 1999: 158). Symmetrical communication serves as a tool for negotiation and compromise, a... ...s, 1990). The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995). In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment. Symmetrical Communication Essay -- Business, Win-Win Solutions Introduction This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management. Body Effective definition of symmetrical communication Grunig and Hunt (1984) defined symmetrical communication as† the management of communication between organizations and its publics† (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either â€Å"collaborative or symbiotic† (Grunig, 1989. P. 13). Explanation of symmetrical communication The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves â€Å"creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics† (Bruning &Ledingam 1999: 158). Symmetrical communication serves as a tool for negotiation and compromise, a... ...s, 1990). The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995). In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment.

Employment and Line Management Essay

†¢1.1 Communication is a vital thing in the workshop, it is very important so that jobs are done productively and correctly. If the communication in the workshop was poor mistakes would Begin to take place and accidents could occur. †¢1.2 The different methods of communication to the line management and colleagues are by talking to one another, team meetings, by telephone and even letters. In busy circumstances its best to use the telephone as its time efficient instead of wondering around searching for people. †¢1.3 The different methods of communication to my and colleagues are by talking to one another, team meetings, by telephone, letters and even hand signals. These are all helpful in different circumstances such as when its extremely noisy in the workshop and a person is on the other side of the workshop, hand signals would be best in that situation. †¢2.1 To plan my sequence of work from the relevant information I am given I find out what materials I require, what tools I need to assist me through the job and what PPE I need to protect me from the dangers. †¢2.2 When starting a new job I firstly look for any mistakes in the drawing, once I am satisfied I then carry on by finding out what materials I require to complete the job and then finally retrieve all of my tools that I need to assist me through the work process until I complete the job. †¢2.3 Work is carried out to the workshop using job plans, risk assessments and all other procedures. The resources that I use are job sheets, shop plans, time sheets and drawings. To reduce carbon emissions, there is an extraction system installed into the workshop. †¢2.4 The way our workshop contributes to a low carbon emission environment is that we have extraction systems built throughout the workshop to keep the emission levels at a low level. †¢3.1 The required relevant documentation that I provide is my time sheet. It shows the amount of hours I have spent on a job so that the consultants can then get a price to give to the customers. †¢3.2 I maintain my drawings and time sheets by keeping them in a locked draw. Time sheets are required to be filled in and complete every week and has to be submitted on a Monday morning before 8:00am. †¢3.3 If I do not ensure that my time sheets are not handed in on time, I will not get paid at the end of the week. With my job sheets, if it’s not complete within the given hours the customer has to pay more as the labour cost raises. †¢4.1 I am very able to work productively to the agreed specification and inline with the line management, colleagues and relevant people involved by finding out if they are pleased with the work produced and the quality. †¢4.2 I find that everyone is equal and that no one should be treated different. People tend to treat apprentices with less respect than others as they are not qualified and think they are not capable. Apprentice or not, people should not be treated different. †¢4.3 To maintain a good working relationship in my place of work I do the work that is asked of me and in the required time and in a good quality. With individuals I get on with them by being polite and cleaning after myself. †¢4.4 I think it’s good to keep a good working relation ship with the line management and colleagues as it doesn’t make it a challenge to talk to them or ask them for any information that is required. †¢4.5 Getting on with the line management and other working colleagues is important because it can make your time there difficult and non bearable. It also doesn’t make it a challenge when needing to ask for information or a specification. †¢4.6 When working with others you must never treat them any different than you would like to be treated. You should never talk down to people or think of them as lower than you.

Peace in the Middle East Essays - 1089 Words

The text begins its history with the Middle East around the time of Muhammad and the creation of Islam. From that time forth uprisings, demonstrations and acts of violence were commonplace and have continued to be since that time. To dig a little deeper and go back a little further in Middle East history one will find that this pattern of unrest stems from as far back as proof provides. To see a timeline of significant wars or battles of the Middle East, the picture is better illustrated on just how long this territory of earth has been in domestic or national conflict. The text briefly touches base on societal life before Islam when explaining how villages handled domestic disputes or punishments for crime. According to times then, it†¦show more content†¦Frequent discussions about the possibility of peace in the Middle East often route into the subject of Islam and the inability or lack of desire of the Middle East countries to separate state from religion. It is common to hear arguments blame â€Å"Islamic extremists† for the unsettled atmosphere of the Middle East. Where in some instances this may be accurate, it is highly inaccurate in most cases; but I would like to emphasize the word some. Going back to the timeline of the Middle East disputes, we can see that majority of these battles were not established out of religious means. Most were catapulted from land, tax, and regime issues. Take the Wars of the Hellenistic Monarchies in Syria in 318-170 B.C. for example. This is a demonstration of generations of war between the Sele ucids and Ptolemy’s in an effort to gain control of Syria. Does this differ in comparison to the decades long Palestinian/Israeli war? Not much. The only difference is that peace is on the world’s radar as something to strive for and ultimately achieve. As the Middle East continues to repeat history for very similar principles, the rest of the world is left wondering when it will all end; when in fact, the rest of the world’s countries and continents have all had a very similar history of conflict as well. Although the Middle East represents one of the oldest territories in the world, comparison of timeline battles to other countries is a bitShow MoreRelatedThe Peace Of The Middle East1445 Words   |  6 Pagesstate in the Middle East, there has been no time of peace between the many nations. After Israel was declared a nation, it was immediately rejected by the Palestinians and they rejected the partition of Palestine. Ever since then, Israel has been at war with its surrounding Middle Eastern neighbors multiple times. There has been a multitude of attempts to try and broker a peace throughout the Middle East and not a single plan has stood the test of time. The most noteworthy of these peace plan attemptsRead MorePeace in the Middle East1032 Words   |  5 Pagesagainst violent extremism in the Middle East. The President spoke about the great new era that is unfolding, founded on the equality of all people before God. This new era offers hope for the millions across the Middle East who seek a future of peace, progress, and opportunity. Unfortunately, these aspirations for liberty and justice are being threatened by extremists who murder the innocent in pursuit of power. Extremists Are Fomenting Instability In The Middle East One cause of instability isRead MorePeace in the Middle East Essay1991 Words   |  8 PagesPeace in the Middle East There will never be peace in the Middle East. The idea of peace in a certain region is a silly notion. What region has truly ever known peace? Allow me to rephrase my thesis: There will never be peace in the Middle East as long as western powers intervene into Arab affairs. It is common knowledge that throughout history western powers have colonized, occupied, and exploited indigenous people in the name of national interest, national security, and manifest destiny.Read MoreEssay on Will There Be Peace in the Middle East1461 Words   |  6 PagesIs peace possible in the Middle East? This question weighs heavy on the minds of many individuals and international players. Turmoil and conflict in the Middle East not only affects the people inhabiting this region, but also has global consequences. To answer this question, one must analyze the sources of conflict in the Middle East, historically, currently, and in the future. The limited amount of natural resources in this region has argua bly served as the most major source of conflict in the MiddleRead MoreThe Middle East Peace Process1849 Words   |  8 Pages This investigation will closely examine and show a detailed evaluation and explanation of the role played by Jimmy Carter in the Middle East peace process and will answer the question: For what reasons and in what ways did President Carter mediate the Camp David Accords and set the precedent for future peace agreement between the Arab World and Israel? The primary sources which will be evaluated are a biography of the life of Carter, which unfolds in an orderly manner the events that led up toRead MoreCan Peace in the Middle East Exist?1532 Words   |  7 PagesWill there or can there be peace in the Middle East? My answer may seem very contradictory but in my essay you will understand why. No there cant be any peace in the Middle East. Yes there will be peace in the Middle East. Peace will come only with Christs return. The very origin of Arabs began with Ishmael. God had given Abraham a promise of a son. Yet instead of waiting on God Sarah grew impatient and gave her handmaid to her husband to bare him a child because she was barren. I guessRead More The Middle East Peace Process Essay5569 Words   |  23 Pagesthe citizens of the Middle East have lived in the midst of death and fear. The hatred of a few holds the hopes of many hostage. The forces of extremism and terror are attempting to kill progress and peace by killing the innocent. And this casts a dark shadow over an entire region, President George W. Bush in his June 24, 2002 address to the nation. The conflict between Israel and Palestine is just one of the many facets that have shaped modern day politics in the Middle East. It is a conflictRead MoreThere Will Never Be Peace in the Middle East Essay1256 Words   |  6 PagesThe topic of peace has been on the mind of historians, political leaders, and the general public for as long as our history has been recorded. Will there ever be peace in the Middle East? Will the age old battles, both foreign and domestic ever end? This question, pondered on throughout decades of Western civilization, has both a simple answer and a complex reasoning. To even begin to uncover the answer, one must understand the conflict and its deeply rooted origins to even draw a hypothesis of theRead MoreStrategic Piece Of Middle East Peace1189 Words   |  5 PagesStrategic Piece to Middle East Peace Over the past thousand years, Oman has occupied a key strategic space in the Middle East stratum. With its vast mountain ranges, desert terrain, and steep cliffs along the coast, Oman over the years has proven to be very difficult to invade. This has allowed Oman to repel the majority of attacks from foreign militaries and maintain their sovereignty. The Southern and Eastern coastline of the country represents the key that makes Oman so important to the strengthRead MoreThe Reasons Behind the Difficulties of Bringing Peace to the Middle East1179 Words   |  5 PagesThe Reasons Behind the Difficulties of Bringing Peace to the Middle East A major source of conflict in the Middle East during the last fifty years has been the dispute between Arabs and Jews over Palestine. For hundreds of years, the great majority of the people living in Palestine were Arabs. But at the end of the nineteenth century some Jews in Europe were becoming increasingly bitter about growing anti-Semitism. They started to talk about setting up a state of their