Global Marketing vs Domestic Marketing - 3690 Words

Global Marketing versus Domestic Marketing Introduction Marketing is far and wide. Informally or formally, organizations and people engage in various actions that could be called marketing. Marketing deeply influences our everyday lives. Good marketing is the result of careful designing and implementation. Marketing practices are continually being refined and reformed in virtually all industries the chances of success. But marketing excellence is rare and difficult to achieve. Marketing is both a â€Å"science† and an â€Å"art† – there is stable tension between the creative side and the formulated side of marketing. Domestic marketing takes place within the boundaries of the nation. In a global industry the strategic ranking of competitors in the†¦show more content†¦Strategic marketing is negotiating, initiating, and managing suitable exchange relationships with crucial interest constituencies or groups, in search of sustainable competitive advantage within particular markets, on the strength of long run ch annel, consumer and other stakeholder franchise . The long held inhabitants of marketing are focus†,†competitive advantage and customer value. Which means that the organisation have to study the market first then develop services or products that satisfy customer requirements and wants, build up the correct marketing mix and fulfil the objectives as well as providing customer satisfaction on a long-lasting basis. Preoccupation with the planned workings of the marketing mix direct to the neglect of lasting product development, so Strategic Marketing was developed. The focus was shifted from understanding the whole thing about the customer, to understanding the customer in a framework which includes the government regulations and policy, competition, and the broader social, political macro, and economic forces that outline the evolution of markets. For global marketing this means falsifying alliances (relationships) or expanding networks, working intimately with industry competitors and home country government officials an d to achieve entry to a target market.Organisations start to expand and run functions in the targeted country or outside countries. The following are the stages to describe the characteristicsShow MoreRelatedHow Effective Global Advertising1084 Words   |  5 PagesIntroduction: This paper focuses on how effective global advertisements with respect to cultural effects in India. 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