Report on Air Asia Essay Example for Free

Report on Air Asia Essay The route map of all the destinations covered by Air Asia and Air Asia X are also shown. Booking services Once the destinations are selected the flight times and the base prices will be displayed AirAsia GoAir Asia Go ensures customers to book flights and the hotel rooms in their preferred destinations at the click of the mouse. AirAsia Credit Cards With the Air Asia credit cards, each customer is entitled for great deals and discounts on selected flights and purchases from Air Asia. AirAsia Insure Air Asia has its own travel insurance, which is Air Asia Insure travel protection. AirAsia CourierWith Air Asia Courier, the courier rates are 50% lower than the nearest competitor prices. It has two main services, that is Delivery to Door and Airport to Airport services. AirAsia RedTix An online ticket service in which customers can buy tickets for upcoming sporting events, theatre shows, and many more. Air Asia RedTix partners with premier event organizers to bring customers the world of high class performances and entertainments. Red MegastoreA merchandise service from Air Asia in which you can browse and shop for exclusive merchandise from the comforts of your home. Exclusive Air Asia merchandise, collectibles, exclusive cosmetics and fragrances are available for customers to choose from. AirAsia. cafeThis is an in-flight experience that is specially tailored to cater to the needs of the customers’ needs and expectations. Food and Beverages, AirAsia Merchandise, and in flight entertainment. Figure: 8 Product Services of Air Asia (Accessed on 25th May 2010) http://www. redmegastore. com/webshaper/store/viewCat. asp 3. 0 Mega Environment Mega environment are the general condition outside an organization. Mega environment have 5 elements. These are Technological, Economic, Legal Political, Social culture and International. In this particular time our group will be explaining about Technological and Social Culture. 3. 1 Social/Culture Brand culture With the tagline ‘Now everyone can fly’, Air Asia’s philosophy of low fares is aimed to make flying affordable for everyone. Air Asia also aims at making travel easy, convenient and fun for its guests Malaysia is a multiracial country, boasting races of Malays, Chinese, Indians and others. Malaysia’s state religion is Islam, but people are free to choose their religion. Malay is the official language in Malaysia, as English is also widely used. Fernandess management style to build on the basis of culture, creating a strong brand, and using his own unique way. He stressed that the departments are closely linked, and also the importance of distinguishing. He explained in the aviation industry, The pilots think they are God, and also the engineers as these are very important people. † Air Asias philosophy is: not only affordable flights, but also interesting and fun experience in each flight.

Symmetrical Communication Essay -- Business, Win-Win Solutions

Introduction This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management. Body Effective definition of symmetrical communication Grunig and Hunt (1984) defined symmetrical communication as† the management of communication between organizations and its publics† (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either â€Å"collaborative or symbiotic† (Grunig, 1989. P. 13). Explanation of symmetrical communication The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves â€Å"creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics† (Bruning &Ledingam 1999: 158). Symmetrical communication serves as a tool for negotiation and compromise, a... ...s, 1990). The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995). In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment. Symmetrical Communication Essay -- Business, Win-Win Solutions Introduction This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management. Body Effective definition of symmetrical communication Grunig and Hunt (1984) defined symmetrical communication as† the management of communication between organizations and its publics† (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either â€Å"collaborative or symbiotic† (Grunig, 1989. P. 13). Explanation of symmetrical communication The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves â€Å"creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics† (Bruning &Ledingam 1999: 158). Symmetrical communication serves as a tool for negotiation and compromise, a... ...s, 1990). The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995). In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment.

Employment and Line Management Essay

†¢1.1 Communication is a vital thing in the workshop, it is very important so that jobs are done productively and correctly. If the communication in the workshop was poor mistakes would Begin to take place and accidents could occur. †¢1.2 The different methods of communication to the line management and colleagues are by talking to one another, team meetings, by telephone and even letters. In busy circumstances its best to use the telephone as its time efficient instead of wondering around searching for people. †¢1.3 The different methods of communication to my and colleagues are by talking to one another, team meetings, by telephone, letters and even hand signals. These are all helpful in different circumstances such as when its extremely noisy in the workshop and a person is on the other side of the workshop, hand signals would be best in that situation. †¢2.1 To plan my sequence of work from the relevant information I am given I find out what materials I require, what tools I need to assist me through the job and what PPE I need to protect me from the dangers. †¢2.2 When starting a new job I firstly look for any mistakes in the drawing, once I am satisfied I then carry on by finding out what materials I require to complete the job and then finally retrieve all of my tools that I need to assist me through the work process until I complete the job. †¢2.3 Work is carried out to the workshop using job plans, risk assessments and all other procedures. The resources that I use are job sheets, shop plans, time sheets and drawings. To reduce carbon emissions, there is an extraction system installed into the workshop. †¢2.4 The way our workshop contributes to a low carbon emission environment is that we have extraction systems built throughout the workshop to keep the emission levels at a low level. †¢3.1 The required relevant documentation that I provide is my time sheet. It shows the amount of hours I have spent on a job so that the consultants can then get a price to give to the customers. †¢3.2 I maintain my drawings and time sheets by keeping them in a locked draw. Time sheets are required to be filled in and complete every week and has to be submitted on a Monday morning before 8:00am. †¢3.3 If I do not ensure that my time sheets are not handed in on time, I will not get paid at the end of the week. With my job sheets, if it’s not complete within the given hours the customer has to pay more as the labour cost raises. †¢4.1 I am very able to work productively to the agreed specification and inline with the line management, colleagues and relevant people involved by finding out if they are pleased with the work produced and the quality. †¢4.2 I find that everyone is equal and that no one should be treated different. People tend to treat apprentices with less respect than others as they are not qualified and think they are not capable. Apprentice or not, people should not be treated different. †¢4.3 To maintain a good working relationship in my place of work I do the work that is asked of me and in the required time and in a good quality. With individuals I get on with them by being polite and cleaning after myself. †¢4.4 I think it’s good to keep a good working relation ship with the line management and colleagues as it doesn’t make it a challenge to talk to them or ask them for any information that is required. †¢4.5 Getting on with the line management and other working colleagues is important because it can make your time there difficult and non bearable. It also doesn’t make it a challenge when needing to ask for information or a specification. †¢4.6 When working with others you must never treat them any different than you would like to be treated. You should never talk down to people or think of them as lower than you.

Peace in the Middle East Essays - 1089 Words

The text begins its history with the Middle East around the time of Muhammad and the creation of Islam. From that time forth uprisings, demonstrations and acts of violence were commonplace and have continued to be since that time. To dig a little deeper and go back a little further in Middle East history one will find that this pattern of unrest stems from as far back as proof provides. To see a timeline of significant wars or battles of the Middle East, the picture is better illustrated on just how long this territory of earth has been in domestic or national conflict. The text briefly touches base on societal life before Islam when explaining how villages handled domestic disputes or punishments for crime. According to times then, it†¦show more content†¦Frequent discussions about the possibility of peace in the Middle East often route into the subject of Islam and the inability or lack of desire of the Middle East countries to separate state from religion. It is common to hear arguments blame â€Å"Islamic extremists† for the unsettled atmosphere of the Middle East. Where in some instances this may be accurate, it is highly inaccurate in most cases; but I would like to emphasize the word some. Going back to the timeline of the Middle East disputes, we can see that majority of these battles were not established out of religious means. Most were catapulted from land, tax, and regime issues. Take the Wars of the Hellenistic Monarchies in Syria in 318-170 B.C. for example. This is a demonstration of generations of war between the Sele ucids and Ptolemy’s in an effort to gain control of Syria. Does this differ in comparison to the decades long Palestinian/Israeli war? Not much. The only difference is that peace is on the world’s radar as something to strive for and ultimately achieve. As the Middle East continues to repeat history for very similar principles, the rest of the world is left wondering when it will all end; when in fact, the rest of the world’s countries and continents have all had a very similar history of conflict as well. Although the Middle East represents one of the oldest territories in the world, comparison of timeline battles to other countries is a bitShow MoreRelatedThe Peace Of The Middle East1445 Words   |  6 Pagesstate in the Middle East, there has been no time of peace between the many nations. After Israel was declared a nation, it was immediately rejected by the Palestinians and they rejected the partition of Palestine. Ever since then, Israel has been at war with its surrounding Middle Eastern neighbors multiple times. There has been a multitude of attempts to try and broker a peace throughout the Middle East and not a single plan has stood the test of time. The most noteworthy of these peace plan attemptsRead MorePeace in the Middle East1032 Words   |  5 Pagesagainst violent extremism in the Middle East. The President spoke about the great new era that is unfolding, founded on the equality of all people before God. This new era offers hope for the millions across the Middle East who seek a future of peace, progress, and opportunity. Unfortunately, these aspirations for liberty and justice are being threatened by extremists who murder the innocent in pursuit of power. Extremists Are Fomenting Instability In The Middle East One cause of instability isRead MorePeace in the Middle East Essay1991 Words   |  8 PagesPeace in the Middle East There will never be peace in the Middle East. The idea of peace in a certain region is a silly notion. What region has truly ever known peace? Allow me to rephrase my thesis: There will never be peace in the Middle East as long as western powers intervene into Arab affairs. It is common knowledge that throughout history western powers have colonized, occupied, and exploited indigenous people in the name of national interest, national security, and manifest destiny.Read MoreEssay on Will There Be Peace in the Middle East1461 Words   |  6 PagesIs peace possible in the Middle East? This question weighs heavy on the minds of many individuals and international players. Turmoil and conflict in the Middle East not only affects the people inhabiting this region, but also has global consequences. To answer this question, one must analyze the sources of conflict in the Middle East, historically, currently, and in the future. The limited amount of natural resources in this region has argua bly served as the most major source of conflict in the MiddleRead MoreThe Middle East Peace Process1849 Words   |  8 Pages This investigation will closely examine and show a detailed evaluation and explanation of the role played by Jimmy Carter in the Middle East peace process and will answer the question: For what reasons and in what ways did President Carter mediate the Camp David Accords and set the precedent for future peace agreement between the Arab World and Israel? The primary sources which will be evaluated are a biography of the life of Carter, which unfolds in an orderly manner the events that led up toRead MoreCan Peace in the Middle East Exist?1532 Words   |  7 PagesWill there or can there be peace in the Middle East? My answer may seem very contradictory but in my essay you will understand why. No there cant be any peace in the Middle East. Yes there will be peace in the Middle East. Peace will come only with Christs return. The very origin of Arabs began with Ishmael. God had given Abraham a promise of a son. Yet instead of waiting on God Sarah grew impatient and gave her handmaid to her husband to bare him a child because she was barren. I guessRead More The Middle East Peace Process Essay5569 Words   |  23 Pagesthe citizens of the Middle East have lived in the midst of death and fear. The hatred of a few holds the hopes of many hostage. The forces of extremism and terror are attempting to kill progress and peace by killing the innocent. And this casts a dark shadow over an entire region, President George W. Bush in his June 24, 2002 address to the nation. The conflict between Israel and Palestine is just one of the many facets that have shaped modern day politics in the Middle East. It is a conflictRead MoreThere Will Never Be Peace in the Middle East Essay1256 Words   |  6 PagesThe topic of peace has been on the mind of historians, political leaders, and the general public for as long as our history has been recorded. Will there ever be peace in the Middle East? Will the age old battles, both foreign and domestic ever end? This question, pondered on throughout decades of Western civilization, has both a simple answer and a complex reasoning. To even begin to uncover the answer, one must understand the conflict and its deeply rooted origins to even draw a hypothesis of theRead MoreStrategic Piece Of Middle East Peace1189 Words   |  5 PagesStrategic Piece to Middle East Peace Over the past thousand years, Oman has occupied a key strategic space in the Middle East stratum. With its vast mountain ranges, desert terrain, and steep cliffs along the coast, Oman over the years has proven to be very difficult to invade. This has allowed Oman to repel the majority of attacks from foreign militaries and maintain their sovereignty. The Southern and Eastern coastline of the country represents the key that makes Oman so important to the strengthRead MoreThe Reasons Behind the Difficulties of Bringing Peace to the Middle East1179 Words   |  5 PagesThe Reasons Behind the Difficulties of Bringing Peace to the Middle East A major source of conflict in the Middle East during the last fifty years has been the dispute between Arabs and Jews over Palestine. For hundreds of years, the great majority of the people living in Palestine were Arabs. But at the end of the nineteenth century some Jews in Europe were becoming increasingly bitter about growing anti-Semitism. They started to talk about setting up a state of their

Argumentative Essays About Obesity - 1560 Words

if you want to stick to the obesity argument you might want to think of arguments such as should the government be doing more to tackle the problem or is it up to the individual? or How is it people can allow themselves to get that far into bad health(obesity)? (might be more of a Psychology question though..) A good one for looking at arguments relating to the fast food industry is Super-Size me that documentary, that might give you some more ideas about arguments, to look into some of the issues that Morgan Spurlock touches on, (size of food portions, advertising, health related problems of obesity, etc..) Obesity in AmericaWhen people think about health what usually comes up is cancer, or some kind of disease that will hold you†¦show more content†¦Furthermore, the children will start to show aggressive behavior or start to behave like what they see on TV. (Bandura Ross 1963) Another argument put forward by opponents could be that children have a choice on what to watch and how long they watch television. However this argument is unrealistic because most children do not have self discipline. They would rather watch something entertaining than a documentary about nature or history for example. They would rather watch the latest â€Å"Rambo† movie which is... I. IntroductionBecause of the omnipotence of fast food chains in America, when we feel the urge for an easy meal, Americans, in general, immediately look to the fast food nation for a quick suppression to their hunger. Because we live in a time-is-money society the most efficient means of hunger satisfaction is the almighty drive-through. Corporations spend billions of dollars advertising to enhance sales of their products. With American catching on to the lack of healthy food options in the fast food nation, fast food chains began campaigning healthier food such as their salads and fruit cups. However salads may sound healthy but a Southwest Salad with Grilled Chicken from McDonalds has 320 calories and 90 grams of fat. Wheres the healthy in that. Now that Obesity is the second leading cause of preventable death in the U.S. we need to re-evaluate the importance of healthy eating. By increasing awareness of theShow MoreRelatedArgumentative Essay1310 Words   |  6 Pages| Breastfeeding is better for your baby | Argumentative Essay | | | Islas, R. Argumentative essay Among the many decision a woman faces when she is pregnant, is whether or not she will breastfeed her child. In our society and in this day and age, this has become a matter of choice as opposed to long ago where formula was nonexistent and the only means of nurturing your baby was to breastfeed. Many women are oblivious to the health risks their baby may endure having not being breastfedRead MoreReflection Paper1578 Words   |  7 Pagesme how to write with purpose and revise to make the purpose clear. Writing about myself in the first paper came as a shocker. I don’t like talking about myself, but I came in with an open mind. When it came time to workshops, I received positive feedback and pointers from my peers that helped steer me in the right direction and honestly give me a little more confidence in my writing. I chose to write my narrative about living with anxiety. Throughout the whole paper I tried to put into words howRead MoreShhh Essay2170 Words   |  9 PagesJune 13th Percentage of Final Grade: 10% Objective: Write a summary of Crystal’s essay â€Å"2B or not 2B.† Use a template from They Say, I Say to begin your summary. Make appropriate rhetorical â€Å"moves,† such as integrating quotes, choosing strong verbs, and using effective transitions. Most importantly, demonstrate that you understand the what, how, and why: (1) What is the main argument or â€Å"gist† of Crystal’s essay? (2) How does Crystal develop/ support/ illustrate this argument? (3) Why, accordingRead MoreSummary Of Nestles The Supermarket : Prime Real Estate1255 Words   |  6 Pagesheinous forms of advertisement in her essay, â€Å"The Supermarket: Prime Real Estate.† Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument Nestle launches into her essay and in the very first paragraph she is telling the reader all about how supermarkets manipulate theirRead MoreTechnology s Impact On Society1507 Words   |  7 Pagesalia Monsanto ENC1101-Swirsky Argumentative/Persuasive Essay Technology’s Impact on Society 21ST century technology has indubitably made life more convenient for us. This can be looked at in a positive or in a negative way. Technology has essentially taken over the world. Replacing almost everything in our homes, schools and communities. Modern Technology has brought tons of negative effects on society including depression, lack of social skills, obesity, poor sleep habits, stress, constant distractionsRead MoreArguementive Essay About Vegan vs. Omnivore Dies1606 Words   |  7 PagesNicole Rixen, 101B Argument Essay December 18, 2012 Rhetorical Situation Purpose Sentence: The purpose is to infer that a vegan/vegetarian diet is better for the health of Americans than an omnivorous diet using reasoning, credibility, and emotion. Writer: Through the use of reasoning, credibility, and emotion, the comparison between a vegan/vegetarian diet and an omnivorous diet explains why a vegan/vegetarian diet is more beneficial for the health of Americans and the ethical treatment of animalsRead MoreObesity Is An Out Of Control Epidemic2225 Words   |  9 PagesIn the last decade, obesity has become an out of control epidemic. America has been ranked number one in a top ten list of the world s most obese countries. Fast food restaurants are one of the main causes due to the unhealthy, addictive food it provides to its customers. Since fast food franchises have been expanding at such a rapid rate, it now makes it harder to live a healthy dietary lifestyle. Fast food has affected many societies in positive and negative ways. Its innovation prolonged theseRead MoreEating Disorders and Free Essays8687 Words   |  35 Pagesï » ¿2 = 2 dfhnmxpd h Free Essays Home | Search Essays | FAQ | Guarantees | Privacy | Lost Essay? | Contact Search Results eating disorder Free Essays Unrated Essays Better Essays Stronger Essays Powerful Essays Term Papers Research Papers Search by keyword: Sort By: Your search returned over 400 essays for eating disorder. To narrow your search results, please add more search terms to your query. [1] [2] [3] [4] [5] [Next ] These results are sorted by most relevantRead MoreWork: Scientific Method and Exploratory Research1888 Words   |  8 PagesAnalytical research is a type of research that utilises critical thinking to find out facts about a given topic and from the answers obtained develop new and useful ways of doing things. Critical thinking is a method of thinking that puts assumptions into question to decide whether a given claim is true or false. When writing an analytical research paper, you must perform a variety of tasks beforehand. The first step is to formulate a thesis and then gather your sources that will be used. The sourcesRead MoreCyp 3.1task a5992 Words   |  24 Pagesthoughts private. Eight to nine years * Boys and girls mix fairly well, except more masculine boys and feminine girls who tend to form their own groups. * Start to rebel against authority * Can be generous and responsive but equally argumentative and bossy. * Like to form informal groups with other children, also like to be involved in adult led groups such as Cubs and Brownies. * Start to display loyalty toward a group. * Secrets and jokes are enjoyed * Become discouraged

Alex Sharpes Portfolio Solution Essay - 904 Words

Alex Sharpe’s Portfolio 1. Returns and Risk Estimate and compare the returns and variability (i.e. annual standard deviation over the past five years) of Reynolds and Hasbro with that of the SP 500 Index. Which stock appears to be riskiest? SP 500 Annualized Expected Return: 6.8920% SP 500 SD (Annualized): 12.477% Reynolds Annualized Expected Return: 22.4980% Reynolds SD (Annualized): 32.446% Hasbro Annualized Expected Return: 14.2060% Hasbro SD (Annualized): 28.114% Reynolds appears to be the riskiest stock since it has the highest standard deviation. The fact that Reynolds also has the highest annualized expected return supports this calculation since risk and return should be directly correlated. 2.†¦show more content†¦The regression that we performed in excel for both stocks yielded a beta of .73576 for Reynolds, and a beta of 1.4198 for Hasbro. In question 2 we learned that although Reynolds stock was riskier independently, adding it to the portfolio made it more diversified compared to adding Hasbro, due to the fact that it was less correlated to the market portfolio. Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. Therefore, since the beta of Reynolds is lower than Hasbro, our beta calculations align with the fact that Reynolds stock makes the overall portfolio less risky. This finding is also intuitive when considering the nature of the companies; Reynolds is a Tobacco company meaning that is should be less sensitive to changes in market conditions than a toy company like Hasbro. 4. Capital Asset Pricing Model (CAPM) How might the expected return of each stock relate to its riskiness? CAPM is a model that describes the relationship between risk and expected return, and the formula itself measures the expected return of the portfolio. Mathematically, when beta is higher, meaning the portfolio has more systematic risk (in comparison to the market portfolio), the formula yields a higher expected return for the portfolio (since it is multiplied by the risk premium and is added to the risk free interest rate). This makes sense because the portfolio needs toShow MoreRelatedAlex Sharpes Portfolio Solution Essay1231 Words   |  5 PagesContext: Alex Sharpe currently invests her children’s educational savings in Vanguard 500 Index Fund, which tracks the performance of Samp;P 500 and is passively managed. However, she is now considering switching her investment strategy to a more active one to achieve better outcomes. Hasbro, a toy manufacturer, and Reynolds, a tobacco firm, have come into Sharpe’s sight and she wants to choose one of them and invest a small proportion of equity funds in it. In order to select a more appropriate

Discipline of Operations Management and Opportunity

Question: Task Description The primary purpose of this assessment task is to help focus student attention on the discipline of Operations Management and provide an opportunity to reflect on how the discipline relates to jobs and careers in management. The secondary purpose of this assignment is to give students an early opportunity to develop generic academic writing skills within the framework of reflective discourse. This paper should be written in first person language. Task Choose a topic that interests you from one of the ten to be covered from week 3 to week 12 (see the course schedule in the Course Profile). Write a brief description of your understanding of what the topic is about, and how formal study of this topic will help you develop professional skills appropriate to your current or future job. (Hint, choose a topic that is not too familiar to you but you think will be useful). No research or references are required for this assessment item as it is designed to encourage you to reflect on the course and what you think will be of value to you. Answer: Reflective Essay Location and capacity strategies are critical aspects of the operations management for any business and due to this understanding on this topic of module would be useful to develop required skill to pursue managerial position in the real manufacturing company. I seek managerial position in a reputed firm as manager. The selected topic includes the study of different strategies of location and capacity in a firm. It informs strategic management of location and capacity aspect of a firm to facilitate better decision-making and management of operations. This topic allows an individual to learn methods and practices for making informed selection of location and planning capacity of manufacturing plant. Through this, skills of reducing cost and managing quality of operations are developed that lead to the better management of a manufacturing plant. In this way, the topic facilitates considerable understanding regarding the ways of managing manufacturing or production operations in strateg ic manner. I have studied location and capacity strategies in prescribed manner, which contributed in improving my knowledge about the ways of evaluating the location and facilitating informed decision-making. In the formal training, I had to analyze the different locations by applying range of methods. Through this, I came to know the application of several methods for accessing cost and benefits associated to a location. Previously, I had not any idea to access the location for a large manufacturing plant. At the end of study, I have learned about factors those influence the operational cost of manufacturing business and consequently the decision of selecting the location. In the formal study of location strategies, I had to use centre gravity method, transportation model, cost-profit analysis, factor rating, etc. for developing a document regarding the potential risks and opportunities of location. I have very limited knowledge for these methods. After this, I have learnt to apply these methods in real and large manufacturing organization. The learning on this topic can be applied in future professional roles. It will provide sufficient guidance to me for achieving desirable career as production manager in reputed manufacturing business. The formal study on the capacity strategies has educated me about the importance of planning capacity of a manufacturing plant strategically. It has thought me the methods to plan capacity of manufacturing unit with consideration of the expected changes in the demand. There are several strategies to plan capacity but their key focus is to minimize the difference between production capacity and customer demand. Before this, I was considered that capacity planning as simple technique, which includes estimation of output level for the manufacturing unit. I had to plan the capacity by considering the three factors such as capacity type, quantity and time. Through this, I have learnt to apply range of strategies to plan capacity and to meet the demand in effective manner. It had contributed in improving my skills of developing plans for the manufacturing business that will guide to me for achieving managerial position in future. I thought that in planning capacity, the main role was only to check whether the manufacturing capacity meets the demand of customers or not. But, after the study of this chapter I came to know that excess capacity signifies that there some issues exist in the planning and marketing operations of the business. Excess capacity causes huge cost for a manufacturing business as due to this firm needs to make storage arrangement. I have learnt about determinates of effective capacity and its application in determining the problems in capacity planning of a firm. This has contributed in developing abilities of improving and developing capacity plan in strategic manner. This will allow me to manage the manufacturing operations of a business and to achieve managerial role in future. In the formal study of location and capacity strategy, I have learnt the importance of co-ordination in operations and the role of manager in delivering this. In manufacturing operations, co-ordination leads better decision making and informed decisions. For example: location and capacity strategies are closely related to each other. The location of manufacturing plants influences layout of operations and accordingly capacity. Through this, I came to know the way of communicating and discussing the decisions to the operational team for making informed decisions. It has thought me to take better decisions for ensuring strategic management of location and capacity. The learning of this study has developed and improved communication and decision making skills, which will help me to limit cost and improve quality of operations. Therefore, proper learning of location and capacity strategies has developed considerable proficiencies of applying benchmark practices in manufacturing operations of a business and facilitating better management. This will allow me to make strategic selection of location and to plan capacity. It would be effective in guiding me for managing operational challenges effectively and perusing managerial position in an organization effectively. This will facilitate skills of fulfilling responsibilities of a production manager and to achieve desired career goal.